Marketing in the not-for-profit sector:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1997
|
| Schriftenreihe: | The marketing series : Professional development
CIM professional development series |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents Inhaltsverzeichnis |
| Beschreibung: | VII, 242 S. |
| ISBN: | 0750622342 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023508701 | ||
| 003 | DE-604 | ||
| 005 | 20071221000000.0 | ||
| 007 | t | ||
| 008 | 961115s1997 xxk |||| 00||| eng d | ||
| 020 | |a 0750622342 |9 0-7506-2234-2 | ||
| 035 | |a (OCoLC)833163426 | ||
| 035 | |a (DE-599)BVBBV023508701 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-521 | ||
| 050 | 0 | |a HF5415.K5228 1997 | |
| 082 | 0 | |a 658.8 21 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Kinnell, Margaret |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing in the not-for-profit sector |c Margaret Kinnell and Jennifer MacDougall |
| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 1997 | |
| 300 | |a VII, 242 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series : Professional development | |
| 490 | 0 | |a CIM professional development series | |
| 650 | 4 | |a Nonprofit organizations -- Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Nonprofit-Bereich |0 (DE-588)4115404-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Nonprofit-Bereich |0 (DE-588)4115404-6 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a MacDougall, Jennifer |e Verfasser |0 (DE-588)131491849 |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/els033/97214918.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/els032/97214918.html |3 Table of contents | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016832165&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016832165 | ||
Datensatz im Suchindex
| _version_ | 1804138147761618944 |
|---|---|
| adam_text | Contents
Acknowledgements vii
1 Introduction 1
2 Relationship marketing 13
3 Managing change in schools 34
4 Quality marketing in further and higher education 52
5 Markets, quality and the health sector 71
6 Leisure services marketing 89
7 Marketing public-sector information services 105
8 Social services 123
9 Charities and voluntary organizations 140
10 Churches in the marketplace 158
11 Quality concerns in marketing management: conclusions 176
12 Cases and issues 192
Selected bibliography 233
Index 239
|
| adam_txt |
Contents
Acknowledgements vii
1 Introduction 1
2 Relationship marketing 13
3 Managing change in schools 34
4 Quality marketing in further and higher education 52
5 Markets, quality and the health sector 71
6 Leisure services marketing 89
7 Marketing public-sector information services 105
8 Social services 123
9 Charities and voluntary organizations 140
10 Churches in the marketplace 158
11 Quality concerns in marketing management: conclusions 176
12 Cases and issues 192
Selected bibliography 233
Index 239 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Kinnell, Margaret MacDougall, Jennifer |
| author_GND | (DE-588)131491849 |
| author_facet | Kinnell, Margaret MacDougall, Jennifer |
| author_role | aut aut |
| author_sort | Kinnell, Margaret |
| author_variant | m k mk j m jm |
| building | Verbundindex |
| bvnumber | BV023508701 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.K5228 1997 |
| callnumber-search | HF5415.K5228 1997 |
| callnumber-sort | HF 45415 K5228 41997 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)833163426 (DE-599)BVBBV023508701 |
| dewey-full | 658.821 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 21 |
| dewey-search | 658.8 21 |
| dewey-sort | 3658.8 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01788nam a2200445zc 4500</leader><controlfield tag="001">BV023508701</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20071221000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">961115s1997 xxk |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750622342</subfield><subfield code="9">0-7506-2234-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)833163426</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023508701</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.K5228 1997</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8 21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kinnell, Margaret</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing in the not-for-profit sector</subfield><subfield code="c">Margaret Kinnell and Jennifer MacDougall</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford [u.a.]</subfield><subfield code="b">Butterworth-Heinemann</subfield><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 242 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The marketing series : Professional development</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">CIM professional development series</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Nonprofit organizations -- Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Nonprofit-Bereich</subfield><subfield code="0">(DE-588)4115404-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Nonprofit-Bereich</subfield><subfield code="0">(DE-588)4115404-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">MacDougall, Jennifer</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131491849</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/description/els033/97214918.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/els032/97214918.html</subfield><subfield code="3">Table of contents</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016832165&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016832165</subfield></datafield></record></collection> |
| id | DE-604.BV023508701 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:31:02Z |
| indexdate | 2024-07-09T21:23:34Z |
| institution | BVB |
| isbn | 0750622342 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016832165 |
| oclc_num | 833163426 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | VII, 242 S. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series : Professional development CIM professional development series |
| spelling | Kinnell, Margaret Verfasser aut Marketing in the not-for-profit sector Margaret Kinnell and Jennifer MacDougall Oxford [u.a.] Butterworth-Heinemann 1997 VII, 242 S. txt rdacontent n rdamedia nc rdacarrier The marketing series : Professional development CIM professional development series Nonprofit organizations -- Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Nonprofit-Bereich (DE-588)4115404-6 gnd rswk-swf Nonprofit-Bereich (DE-588)4115404-6 s Marketing (DE-588)4037589-4 s DE-604 MacDougall, Jennifer Verfasser (DE-588)131491849 aut http://www.loc.gov/catdir/description/els033/97214918.html Publisher description http://www.loc.gov/catdir/toc/els032/97214918.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016832165&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kinnell, Margaret MacDougall, Jennifer Marketing in the not-for-profit sector Nonprofit organizations -- Marketing Marketing (DE-588)4037589-4 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4115404-6 |
| title | Marketing in the not-for-profit sector |
| title_auth | Marketing in the not-for-profit sector |
| title_exact_search | Marketing in the not-for-profit sector |
| title_exact_search_txtP | Marketing in the not-for-profit sector |
| title_full | Marketing in the not-for-profit sector Margaret Kinnell and Jennifer MacDougall |
| title_fullStr | Marketing in the not-for-profit sector Margaret Kinnell and Jennifer MacDougall |
| title_full_unstemmed | Marketing in the not-for-profit sector Margaret Kinnell and Jennifer MacDougall |
| title_short | Marketing in the not-for-profit sector |
| title_sort | marketing in the not for profit sector |
| topic | Nonprofit organizations -- Marketing Marketing (DE-588)4037589-4 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd |
| topic_facet | Nonprofit organizations -- Marketing Marketing Nonprofit-Bereich |
| url | http://www.loc.gov/catdir/description/els033/97214918.html http://www.loc.gov/catdir/toc/els032/97214918.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016832165&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kinnellmargaret marketinginthenotforprofitsector AT macdougalljennifer marketinginthenotforprofitsector |