Strategic marketing for non-profit organisations:
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson Education UK
[2014]
|
| Ausgabe: | 7th edition, Pearson new international ed. |
| Schlagworte: | |
| Online-Zugang: | BTU01 TUBA1 ProQuest Ebook Central ProQuest Ebook Central |
| Zusammenfassung: | For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world |
| Beschreibung: | 1 Online-Ressource (II, 469 S.) |
| ISBN: | 9781292056272 1292056274 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Andreasen, Alan R. 1934- Kotler, Philip 1931- |
| author_GND | (DE-588)171950976 (DE-588)121409600 |
| author_facet | Andreasen, Alan R. 1934- Kotler, Philip 1931- |
| author_role | aut aut |
| author_sort | Andreasen, Alan R. 1934- |
| author_variant | a r a ar ara p k pk |
| building | Verbundindex |
| bvnumber | BV046650689 |
| classification_rvk | QP 600 QQ 000 |
| collection | ZDB-30-PQE ZDB-150-PEB ebook |
| ctrlnum | (ZDB-30-PQE)9781292056272 (ZDB-150-PEB)9781292056272 (OCoLC)1151413274 (DE-599)BVBBV046650689 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 7th edition, Pearson new international ed. |
| format | Electronic eBook |
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| id | DE-604.BV046650689 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:16:24Z |
| indexdate | 2024-07-10T08:50:17Z |
| institution | BVB |
| isbn | 9781292056272 1292056274 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032061906 |
| oclc_num | 1151413274 |
| open_access_boolean | |
| owner | DE-634 DE-83 |
| owner_facet | DE-634 DE-83 |
| physical | 1 Online-Ressource (II, 469 S.) |
| psigel | ZDB-30-PQE ZDB-150-PEB ebook ZDB-30-PQE BTU_Kauf ZDB-150-PEB TUB_EBS_Pearson |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson Education UK |
| record_format | marc |
| spelling | Andreasen, Alan R. 1934- Verfasser (DE-588)171950976 aut Strategic marketing for non-profit organisations Alan R Andreasen, Philip R Kotler 7th edition, Pearson new international ed. Harlow Pearson Education UK [2014] 1 Online-Ressource (II, 469 S.) txt rdacontent c rdamedia cr rdacarrier For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world Nonprofit organizations-Marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Nonprofit-Bereich (DE-588)4115404-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Nonprofit-Organisation (DE-588)4293729-2 s Strategisches Management (DE-588)4124261-0 s DE-604 Nonprofit-Bereich (DE-588)4115404-6 s Soziomarketing (DE-588)4116549-4 s Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Erscheint auch als Druck-Ausgabe 978-1-292-04274-9 https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5138202 ProQuest Ebook Central https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5832198 ProQuest Ebook Central |
| spellingShingle | Andreasen, Alan R. 1934- Kotler, Philip 1931- Strategic marketing for non-profit organisations Nonprofit organizations-Marketing Soziomarketing (DE-588)4116549-4 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4293729-2 (DE-588)4115404-6 (DE-588)4124261-0 (DE-588)4037589-4 |
| title | Strategic marketing for non-profit organisations |
| title_auth | Strategic marketing for non-profit organisations |
| title_exact_search | Strategic marketing for non-profit organisations |
| title_exact_search_txtP | Strategic marketing for non-profit organisations |
| title_full | Strategic marketing for non-profit organisations Alan R Andreasen, Philip R Kotler |
| title_fullStr | Strategic marketing for non-profit organisations Alan R Andreasen, Philip R Kotler |
| title_full_unstemmed | Strategic marketing for non-profit organisations Alan R Andreasen, Philip R Kotler |
| title_short | Strategic marketing for non-profit organisations |
| title_sort | strategic marketing for non profit organisations |
| topic | Nonprofit organizations-Marketing Soziomarketing (DE-588)4116549-4 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Nonprofit organizations-Marketing Soziomarketing Nonprofit-Organisation Nonprofit-Bereich Strategisches Management Marketing |
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