Strategic marketing for nonprofit organizations:
Gespeichert in:
| Vorheriger Titel: | Kotler, Philip Strategic marketing for nonprofit organizations |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, N.J.
Prentice Hall
2003
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | V, 536 S. Ill. |
| ISBN: | 013041977X |
Internformat
MARC
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| 300 | |a V, 536 S. |b Ill. | ||
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Datensatz im Suchindex
| _version_ | 1804129409236467712 |
|---|---|
| adam_text | Contents
Preface v
SECTION I Developing a Customer Orientation 1
1 The Growth and Development of Nonprofit Marketing 3
2 Developing a Customer Centered Mindset 37
SECTION II Strategic Planning and Organization 61
3 Strategic Marketing Planning 63
4 Understanding Target Audience Behavior 90
5 Acquiring and Using Marketing Information 118
6 Segmentation, Positioning, and Branding 142
SECTION III Developing and Organizing Resources 1 8 1
7 Generating Funds 183
8 Attracting Human Resources: Staff, Volunteers, and Boards 216
9 Working with the Private Sector 238
10 Organizing for Implementation 266
11 Planning and Budgeting the Marketing Mix 287
SECTION IV Designing the Marketing Mix 307
12 Managing the Organization s Offerings 309
13 Social Marketing 327
14 Developing and Launching New Offerings 349
IV CONTENTS
15 Managing Perceived Costs 374
16 Facilitating Marketing Behaviors 389
17 Formulating Communications Strategies 407
18 Managing Communications: Advertising and Personal Persuasion 440
19 Managing Public Media and Public Advocacy 468
SECTION V Controlling Marketing Strategies 497
20 Marketing Evaluation, Monitoring, and Control 499
Index 517
|
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| discipline | Wirtschaftswissenschaften |
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| spelling | Andreasen, Alan R. Verfasser aut Strategic marketing for nonprofit organizations Alan R. Andreasen, Philip Kotler 6. ed. Upper Saddle River, N.J. Prentice Hall 2003 V, 536 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Nonprofit organizations Marketing Nonprofit-Bereich (DE-588)4115404-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Nonprofit-Bereich (DE-588)4115404-6 s DE-604 Soziomarketing (DE-588)4116549-4 s Nonprofit-Organisation (DE-588)4293729-2 s 2\p DE-604 Kotler, Philip 1931- Sonstige (DE-588)121409600 oth Früher u.d.T. Kotler, Philip Strategic marketing for nonprofit organizations (DE-604)BV008268665 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945281&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Andreasen, Alan R. Strategic marketing for nonprofit organizations Nonprofit organizations Marketing Nonprofit-Bereich (DE-588)4115404-6 gnd Strategisches Management (DE-588)4124261-0 gnd Soziomarketing (DE-588)4116549-4 gnd Marketing (DE-588)4037589-4 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd |
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| title | Strategic marketing for nonprofit organizations |
| title_auth | Strategic marketing for nonprofit organizations |
| title_exact_search | Strategic marketing for nonprofit organizations |
| title_full | Strategic marketing for nonprofit organizations Alan R. Andreasen, Philip Kotler |
| title_fullStr | Strategic marketing for nonprofit organizations Alan R. Andreasen, Philip Kotler |
| title_full_unstemmed | Strategic marketing for nonprofit organizations Alan R. Andreasen, Philip Kotler |
| title_old | Kotler, Philip Strategic marketing for nonprofit organizations |
| title_short | Strategic marketing for nonprofit organizations |
| title_sort | strategic marketing for nonprofit organizations |
| topic | Nonprofit organizations Marketing Nonprofit-Bereich (DE-588)4115404-6 gnd Strategisches Management (DE-588)4124261-0 gnd Soziomarketing (DE-588)4116549-4 gnd Marketing (DE-588)4037589-4 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd |
| topic_facet | Nonprofit organizations Marketing Nonprofit-Bereich Strategisches Management Soziomarketing Marketing Nonprofit-Organisation Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945281&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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