Marketing research for non-profit, community and creative organizations: how to improve your product, find customers and effectively promote your message
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier Butterworth-Heinemann
©2008
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | 'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments. * A unique book focusing on research methods for the nonprofit community * Shows how to conduct a range of methods to improve performance * Takes the reader through a step by step process Includes bibliographical references and index |
| Beschreibung: | x, 276 pages |
| ISBN: | 9780080888200 0080888208 9780750687607 0750687606 |
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| 245 | 1 | 0 | |a Marketing research for non-profit, community and creative organizations |b how to improve your product, find customers and effectively promote your message |c Bonita Kolb |
| 264 | 1 | |a Amsterdam |b Elsevier Butterworth-Heinemann |c ©2008 | |
| 300 | |a x, 276 pages | ||
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| 500 | |a 'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments. * A unique book focusing on research methods for the nonprofit community * Shows how to conduct a range of methods to improve performance * Takes the reader through a step by step process | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Nonprofit organizations |x Marketing | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kolb, Bonita M. |
| author_facet | Kolb, Bonita M. |
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| author_sort | Kolb, Bonita M. |
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| building | Verbundindex |
| bvnumber | BV044385429 |
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| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044385429 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780080888200 0080888208 9780750687607 0750687606 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787650 |
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| physical | x, 276 pages |
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| spelling | Kolb, Bonita M. Verfasser aut Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message Bonita Kolb Amsterdam Elsevier Butterworth-Heinemann ©2008 x, 276 pages txt rdacontent c rdamedia cr rdacarrier 'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments. * A unique book focusing on research methods for the nonprofit community * Shows how to conduct a range of methods to improve performance * Takes the reader through a step by step process Includes bibliographical references and index BUSINESS & ECONOMICS / Marketing / Research bisacsh Wirtschaft Nonprofit organizations Marketing Nonprofit organizations Research Methodology Marketing research Nonprofit-Bereich (DE-588)4115404-6 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Nonprofit-Bereich (DE-588)4115404-6 s Marketingforschung (DE-588)4200055-5 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750687607 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kolb, Bonita M. Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message BUSINESS & ECONOMICS / Marketing / Research bisacsh Wirtschaft Nonprofit organizations Marketing Nonprofit organizations Research Methodology Marketing research Nonprofit-Bereich (DE-588)4115404-6 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4115404-6 (DE-588)4200055-5 |
| title | Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message |
| title_auth | Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message |
| title_exact_search | Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message |
| title_full | Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message Bonita Kolb |
| title_fullStr | Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message Bonita Kolb |
| title_full_unstemmed | Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message Bonita Kolb |
| title_short | Marketing research for non-profit, community and creative organizations |
| title_sort | marketing research for non profit community and creative organizations how to improve your product find customers and effectively promote your message |
| title_sub | how to improve your product, find customers and effectively promote your message |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Wirtschaft Nonprofit organizations Marketing Nonprofit organizations Research Methodology Marketing research Nonprofit-Bereich (DE-588)4115404-6 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Wirtschaft Nonprofit organizations Marketing Nonprofit organizations Research Methodology Marketing research Nonprofit-Bereich Marketingforschung |
| url | http://www.sciencedirect.com/science/book/9780750687607 |
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