Product placement: entscheidungsrelevante Aspekte in der Werbepolitik
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Dt. Univ.-Verl.
1990
|
| Schriftenreihe: | DUV : Wirtschaftswissenschaft
|
| Schlagworte: | |
| Beschreibung: | XV, 263 S. Ill., graph. Darst. |
| ISBN: | 382440043X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV024634910 | ||
| 003 | DE-604 | ||
| 005 | 20160301 | ||
| 007 | t | ||
| 008 | 910225s1990 ad|| m||| 00||| ger d | ||
| 015 | |a 90,H10,0082 |2 dnb | ||
| 020 | |a 382440043X |9 3-8244-0043-X | ||
| 035 | |a (OCoLC)263149627 | ||
| 035 | |a (DE-599)BVBBV024634910 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-83 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 100 | 1 | |a Bente, Klaus |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Product placement |b entscheidungsrelevante Aspekte in der Werbepolitik |c Klaus Bente |
| 264 | 1 | |a Wiesbaden |b Dt. Univ.-Verl. |c 1990 | |
| 300 | |a XV, 263 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a DUV : Wirtschaftswissenschaft | |
| 502 | |a Zugl.: Erlangen, Nürnberg, Univ., Diss., 1989 | ||
| 650 | 0 | 7 | |a Product placement |0 (DE-588)4197318-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktpositionierung |0 (DE-588)4224734-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Produktpositionierung |0 (DE-588)4224734-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Product placement |0 (DE-588)4197318-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018047156 | ||
Datensatz im Suchindex
| _version_ | 1804140049848074240 |
|---|---|
| any_adam_object | |
| author | Bente, Klaus |
| author_facet | Bente, Klaus |
| author_role | aut |
| author_sort | Bente, Klaus |
| author_variant | k b kb |
| building | Verbundindex |
| bvnumber | BV024634910 |
| classification_rvk | QP 600 QP 624 QP 630 QP 632 |
| ctrlnum | (OCoLC)263149627 (DE-599)BVBBV024634910 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01430nam a2200421 c 4500</leader><controlfield tag="001">BV024634910</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160301 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">910225s1990 ad|| m||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">90,H10,0082</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">382440043X</subfield><subfield code="9">3-8244-0043-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)263149627</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024634910</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 632</subfield><subfield code="0">(DE-625)141918:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bente, Klaus</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Product placement</subfield><subfield code="b">entscheidungsrelevante Aspekte in der Werbepolitik</subfield><subfield code="c">Klaus Bente</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Dt. Univ.-Verl.</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 263 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">DUV : Wirtschaftswissenschaft</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Zugl.: Erlangen, Nürnberg, Univ., Diss., 1989</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Product placement</subfield><subfield code="0">(DE-588)4197318-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktpositionierung</subfield><subfield code="0">(DE-588)4224734-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktpositionierung</subfield><subfield code="0">(DE-588)4224734-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Product placement</subfield><subfield code="0">(DE-588)4197318-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018047156</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV024634910 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:53:48Z |
| institution | BVB |
| isbn | 382440043X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018047156 |
| oclc_num | 263149627 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | XV, 263 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Dt. Univ.-Verl. |
| record_format | marc |
| series2 | DUV : Wirtschaftswissenschaft |
| spelling | Bente, Klaus Verfasser aut Product placement entscheidungsrelevante Aspekte in der Werbepolitik Klaus Bente Wiesbaden Dt. Univ.-Verl. 1990 XV, 263 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier DUV : Wirtschaftswissenschaft Zugl.: Erlangen, Nürnberg, Univ., Diss., 1989 Product placement (DE-588)4197318-5 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produktpositionierung (DE-588)4224734-2 s DE-604 Product placement (DE-588)4197318-5 s |
| spellingShingle | Bente, Klaus Product placement entscheidungsrelevante Aspekte in der Werbepolitik Product placement (DE-588)4197318-5 gnd Produktpositionierung (DE-588)4224734-2 gnd |
| subject_GND | (DE-588)4197318-5 (DE-588)4224734-2 (DE-588)4113937-9 |
| title | Product placement entscheidungsrelevante Aspekte in der Werbepolitik |
| title_auth | Product placement entscheidungsrelevante Aspekte in der Werbepolitik |
| title_exact_search | Product placement entscheidungsrelevante Aspekte in der Werbepolitik |
| title_full | Product placement entscheidungsrelevante Aspekte in der Werbepolitik Klaus Bente |
| title_fullStr | Product placement entscheidungsrelevante Aspekte in der Werbepolitik Klaus Bente |
| title_full_unstemmed | Product placement entscheidungsrelevante Aspekte in der Werbepolitik Klaus Bente |
| title_short | Product placement |
| title_sort | product placement entscheidungsrelevante aspekte in der werbepolitik |
| title_sub | entscheidungsrelevante Aspekte in der Werbepolitik |
| topic | Product placement (DE-588)4197318-5 gnd Produktpositionierung (DE-588)4224734-2 gnd |
| topic_facet | Product placement Produktpositionierung Hochschulschrift |
| work_keys_str_mv | AT benteklaus productplacemententscheidungsrelevanteaspekteinderwerbepolitik |