Winning on the marketing front: the corporate manager's game plan
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York [u.a.]
Wiley
1985
|
| Schriftenreihe: | Wiley series on business strategy
|
| Schlagworte: | |
| Beschreibung: | X, 381 S. |
| ISBN: | 0471819352 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021868169 | ||
| 003 | DE-604 | ||
| 005 | 20060630000000.0 | ||
| 007 | t | ||
| 008 | 870206s1985 |||| 00||| und d | ||
| 020 | |a 0471819352 |9 0-471-81935-2 | ||
| 035 | |a (OCoLC)729582132 | ||
| 035 | |a (DE-599)BVBBV021868169 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | |a und | ||
| 049 | |a DE-706 | ||
| 084 | |a QP 360 |0 (DE-625)141869: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Cohen, William A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Winning on the marketing front |b the corporate manager's game plan |
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1985 | |
| 300 | |a X, 381 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley series on business strategy | |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmensplanung |0 (DE-588)4078609-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Unternehmensplanung |0 (DE-588)4078609-2 |D s |
| 689 | 1 | 2 | |a Strategische Planung |0 (DE-588)4309237-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015084326 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135806193893376 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Cohen, William A. |
| author_facet | Cohen, William A. |
| author_role | aut |
| author_sort | Cohen, William A. |
| author_variant | w a c wa wac |
| building | Verbundindex |
| bvnumber | BV021868169 |
| classification_rvk | QP 360 QP 600 |
| ctrlnum | (OCoLC)729582132 (DE-599)BVBBV021868169 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01466nam a2200421zc 4500</leader><controlfield tag="001">BV021868169</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20060630000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">870206s1985 |||| 00||| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471819352</subfield><subfield code="9">0-471-81935-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)729582132</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021868169</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 360</subfield><subfield code="0">(DE-625)141869:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cohen, William A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Winning on the marketing front</subfield><subfield code="b">the corporate manager's game plan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">1985</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 381 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Wiley series on business strategy</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015084326</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV021868169 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:18Z |
| indexdate | 2024-07-09T20:46:21Z |
| institution | BVB |
| isbn | 0471819352 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015084326 |
| oclc_num | 729582132 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | X, 381 S. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series on business strategy |
| spelling | Cohen, William A. Verfasser aut Winning on the marketing front the corporate manager's game plan New York [u.a.] Wiley 1985 X, 381 S. txt rdacontent n rdamedia nc rdacarrier Wiley series on business strategy Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-604 Marketing (DE-588)4037589-4 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cohen, William A. Winning on the marketing front the corporate manager's game plan Strategische Planung (DE-588)4309237-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4078609-2 |
| title | Winning on the marketing front the corporate manager's game plan |
| title_auth | Winning on the marketing front the corporate manager's game plan |
| title_exact_search | Winning on the marketing front the corporate manager's game plan |
| title_exact_search_txtP | Winning on the marketing front the corporate manager's game plan |
| title_full | Winning on the marketing front the corporate manager's game plan |
| title_fullStr | Winning on the marketing front the corporate manager's game plan |
| title_full_unstemmed | Winning on the marketing front the corporate manager's game plan |
| title_short | Winning on the marketing front |
| title_sort | winning on the marketing front the corporate manager s game plan |
| title_sub | the corporate manager's game plan |
| topic | Strategische Planung (DE-588)4309237-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Strategische Planung Marketingstrategie Marketing Unternehmensplanung |
| work_keys_str_mv | AT cohenwilliama winningonthemarketingfrontthecorporatemanagersgameplan |