Marketing planning & strategy: casebook
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Cincinnati, Ohio
South-Western College Publ.
2001
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Beschreibung: | 363 S. |
| ISBN: | 0324062621 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023694597 | ||
| 003 | DE-604 | ||
| 005 | 20021106000000.0 | ||
| 007 | t | ||
| 008 | 020802s2001 xxu |||| 00||| und d | ||
| 020 | |a 0324062621 |c pbk. : EUR 18.71 |9 0-324-06262-1 | ||
| 035 | |a (OCoLC)915833230 | ||
| 035 | |a (DE-599)BVBBV023694597 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | |a und | ||
| 044 | |a xxu |c US | ||
| 049 | |a DE-522 | ||
| 100 | 1 | |a Jain, Subhash C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing planning & strategy |b casebook |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Cincinnati, Ohio |b South-Western College Publ. |c 2001 | |
| 300 | |a 363 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmensplanung |0 (DE-588)4078609-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | 1 | |a Unternehmensplanung |0 (DE-588)4078609-2 |D s |
| 689 | 2 | 2 | |a Strategische Planung |0 (DE-588)4309237-8 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 689 | 3 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 3 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 3 | |8 2\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017195161 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804138720329203712 |
|---|---|
| any_adam_object | |
| author | Jain, Subhash C. |
| author_facet | Jain, Subhash C. |
| author_role | aut |
| author_sort | Jain, Subhash C. |
| author_variant | s c j sc scj |
| building | Verbundindex |
| bvnumber | BV023694597 |
| ctrlnum | (OCoLC)915833230 (DE-599)BVBBV023694597 |
| edition | 6. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01903nam a2200517zc 4500</leader><controlfield tag="001">BV023694597</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20021106000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020802s2001 xxu |||| 00||| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0324062621</subfield><subfield code="c">pbk. : EUR 18.71</subfield><subfield code="9">0-324-06262-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)915833230</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023694597</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-522</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jain, Subhash C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing planning & strategy</subfield><subfield code="b">casebook</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">6. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cincinnati, Ohio</subfield><subfield code="b">South-Western College Publ.</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">363 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017195161</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV023694597 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:32:40Z |
| institution | BVB |
| isbn | 0324062621 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017195161 |
| oclc_num | 915833230 |
| open_access_boolean | |
| owner | DE-522 |
| owner_facet | DE-522 |
| physical | 363 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | South-Western College Publ. |
| record_format | marc |
| spelling | Jain, Subhash C. Verfasser aut Marketing planning & strategy casebook 6. ed. Cincinnati, Ohio South-Western College Publ. 2001 363 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s Marketing (DE-588)4037589-4 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 Strategisches Management (DE-588)4124261-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jain, Subhash C. Marketing planning & strategy casebook Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4309237-8 (DE-588)4120697-6 (DE-588)4078609-2 (DE-588)4522595-3 |
| title | Marketing planning & strategy casebook |
| title_auth | Marketing planning & strategy casebook |
| title_exact_search | Marketing planning & strategy casebook |
| title_full | Marketing planning & strategy casebook |
| title_fullStr | Marketing planning & strategy casebook |
| title_full_unstemmed | Marketing planning & strategy casebook |
| title_short | Marketing planning & strategy |
| title_sort | marketing planning strategy casebook |
| title_sub | casebook |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Marketing Marketingmanagement Strategisches Management Strategische Planung Marketingstrategie Unternehmensplanung Fallstudiensammlung |
| work_keys_str_mv | AT jainsubhashc marketingplanningstrategycasebook |