Winning on the marketing front: the corporate manager's game plan
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
New York [u.a.]
Wiley
1985
|
| Series: | Wiley series on business strategy
|
| Subjects: | |
| Physical Description: | X, 381 S. |
| ISBN: | 0471819352 |
Staff View
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Record in the Search Index
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| id | DE-604.BV021868169 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:18Z |
| indexdate | 2024-07-09T20:46:21Z |
| institution | BVB |
| isbn | 0471819352 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015084326 |
| oclc_num | 729582132 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | X, 381 S. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series on business strategy |
| spelling | Cohen, William A. Verfasser aut Winning on the marketing front the corporate manager's game plan New York [u.a.] Wiley 1985 X, 381 S. txt rdacontent n rdamedia nc rdacarrier Wiley series on business strategy Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-604 Marketing (DE-588)4037589-4 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cohen, William A. Winning on the marketing front the corporate manager's game plan Strategische Planung (DE-588)4309237-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4078609-2 |
| title | Winning on the marketing front the corporate manager's game plan |
| title_auth | Winning on the marketing front the corporate manager's game plan |
| title_exact_search | Winning on the marketing front the corporate manager's game plan |
| title_exact_search_txtP | Winning on the marketing front the corporate manager's game plan |
| title_full | Winning on the marketing front the corporate manager's game plan |
| title_fullStr | Winning on the marketing front the corporate manager's game plan |
| title_full_unstemmed | Winning on the marketing front the corporate manager's game plan |
| title_short | Winning on the marketing front |
| title_sort | winning on the marketing front the corporate manager s game plan |
| title_sub | the corporate manager's game plan |
| topic | Strategische Planung (DE-588)4309237-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Strategische Planung Marketingstrategie Marketing Unternehmensplanung |
| work_keys_str_mv | AT cohenwilliama winningonthemarketingfrontthecorporatemanagersgameplan |