Impact of sensory marketing on buying behavior:
"In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses--sight, sound, smell, taste, and touch--brands can create immersive experiences that deeply resonate with customers, shaping their percepti...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses--sight, sound, smell, taste, and touch--brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today's sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences."-- |
| Physical Description: | 24 PDFs (484 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369393536 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Impact of sensory marketing on buying behavior |c Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 24 PDFs (484 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Preface -- Acknowledgment -- Chapter 1. A Comprehensive Study of Neuro Marketing Techniques -- Chapter 2. Enhancing Online Shopping Experiences -- Chapter 3. Neuroeconomic Insights into Cognitive Biases and Managerial Decision-Making -- Chapter 4. A Neuroscientic Perspective -- Chapter 5. Neuromarketing and Financial Decision Making -- Chapter 6. Data Analysis of Consumer Responses in India Using Zen Z -- Chapter 7. Research Insights and Trends in Neuroscience and Consumer Behaviour -- Chapter 8. Sensory Marketing and Its Influence on Consumer Buying Behavior: A Comprehensive Analysis -- Chapter 9. The Impact of Product Display on Consumer Attention and Buying Intention -- Chapter 10. Influence of Neurosensory Packaging and Promotional Campaigns on Buying Behaviour -- Chapter 11. Product Packaging and Promotional Strategy Influencing Buying Behaviour -- Chapter 12. How Does Product Packaging Affect Consumers' Buying Decisions? -- Chapter 13. Neuro-Marketing as a Subset of Sensory Marketing From Lasting Imprint Becoming Memory and Impulsive Buying -- Chapter 14. Sensory Perception and Cognitive Responses: Unveiling Consumer Psychology in EV Adoption -- Chapter 15. Sensory Neuro-Marketing in Sales: Crafting Irresistible Dining Experiences -- Chapter 16. Brand Building in the Age of Sensory Marketing: A Strategic Perspective -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses--sight, sound, smell, taste, and touch--brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today's sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/21/2024). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumers |x Psychology. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Senses and sensation. | |
| 650 | 0 | |a Sensory stimulation. | |
| 653 | |a Buying Intention. | ||
| 653 | |a Cognitive Biases. | ||
| 653 | |a Cognitive Insights. | ||
| 653 | |a Cognitive Responses. | ||
| 653 | |a Consumer Attention. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Consumer Psychology. | ||
| 653 | |a Financial Decision Making. | ||
| 653 | |a Managerial Decision-Making. | ||
| 653 | |a Neuro Marketing Techniques. | ||
| 653 | |a Neuropricing. | ||
| 653 | |a Neurosensory Packaging. | ||
| 653 | |a Online Shopping Experiences. | ||
| 653 | |a Product Display. | ||
| 653 | |a Promotional Campaigns. | ||
| 653 | |a Sensible Selling. | ||
| 653 | |a Sensory Perception. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Arora, Manpreet |e editor. | |
| 700 | 1 | |a Malhan, Shivani |e editor. | |
| 700 | 1 | |a Malik, Reena |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369393512 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
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Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00355791 |
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| _version_ | 1826942604260933632 |
| adam_text | |
| any_adam_object | |
| author2 | Arora, Manpreet Malhan, Shivani Malik, Reena |
| author2_role | edt edt edt |
| author2_variant | m a ma s m sm r m rm |
| author_facet | Arora, Manpreet Malhan, Shivani Malik, Reena |
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| contents | Foreword -- Preface -- Acknowledgment -- Chapter 1. A Comprehensive Study of Neuro Marketing Techniques -- Chapter 2. Enhancing Online Shopping Experiences -- Chapter 3. Neuroeconomic Insights into Cognitive Biases and Managerial Decision-Making -- Chapter 4. A Neuroscientic Perspective -- Chapter 5. Neuromarketing and Financial Decision Making -- Chapter 6. Data Analysis of Consumer Responses in India Using Zen Z -- Chapter 7. Research Insights and Trends in Neuroscience and Consumer Behaviour -- Chapter 8. Sensory Marketing and Its Influence on Consumer Buying Behavior: A Comprehensive Analysis -- Chapter 9. The Impact of Product Display on Consumer Attention and Buying Intention -- Chapter 10. Influence of Neurosensory Packaging and Promotional Campaigns on Buying Behaviour -- Chapter 11. Product Packaging and Promotional Strategy Influencing Buying Behaviour -- Chapter 12. How Does Product Packaging Affect Consumers' Buying Decisions? -- Chapter 13. Neuro-Marketing as a Subset of Sensory Marketing From Lasting Imprint Becoming Memory and Impulsive Buying -- Chapter 14. Sensory Perception and Cognitive Responses: Unveiling Consumer Psychology in EV Adoption -- Chapter 15. Sensory Neuro-Marketing in Sales: Crafting Irresistible Dining Experiences -- Chapter 16. Brand Building in the Age of Sensory Marketing: A Strategic Perspective -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00007086 (OCoLC)1473359175 |
| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00355791 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:39Z |
| institution | BVB |
| isbn | 9798369393536 |
| language | English |
| oclc_num | 1473359175 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 24 PDFs (484 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
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| publisher | IGI Global |
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| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Impact of sensory marketing on buying behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 24 PDFs (484 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Foreword -- Preface -- Acknowledgment -- Chapter 1. A Comprehensive Study of Neuro Marketing Techniques -- Chapter 2. Enhancing Online Shopping Experiences -- Chapter 3. Neuroeconomic Insights into Cognitive Biases and Managerial Decision-Making -- Chapter 4. A Neuroscientic Perspective -- Chapter 5. Neuromarketing and Financial Decision Making -- Chapter 6. Data Analysis of Consumer Responses in India Using Zen Z -- Chapter 7. Research Insights and Trends in Neuroscience and Consumer Behaviour -- Chapter 8. Sensory Marketing and Its Influence on Consumer Buying Behavior: A Comprehensive Analysis -- Chapter 9. The Impact of Product Display on Consumer Attention and Buying Intention -- Chapter 10. Influence of Neurosensory Packaging and Promotional Campaigns on Buying Behaviour -- Chapter 11. Product Packaging and Promotional Strategy Influencing Buying Behaviour -- Chapter 12. How Does Product Packaging Affect Consumers' Buying Decisions? -- Chapter 13. Neuro-Marketing as a Subset of Sensory Marketing From Lasting Imprint Becoming Memory and Impulsive Buying -- Chapter 14. Sensory Perception and Cognitive Responses: Unveiling Consumer Psychology in EV Adoption -- Chapter 15. Sensory Neuro-Marketing in Sales: Crafting Irresistible Dining Experiences -- Chapter 16. Brand Building in the Age of Sensory Marketing: A Strategic Perspective -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses--sight, sound, smell, taste, and touch--brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today's sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/21/2024). Consumer behavior. Consumers Psychology. Marketing. Senses and sensation. Sensory stimulation. Buying Intention. Cognitive Biases. Cognitive Insights. Cognitive Responses. Consumer Attention. Consumer Behavior. Consumer Psychology. Financial Decision Making. Managerial Decision-Making. Neuro Marketing Techniques. Neuropricing. Neurosensory Packaging. Online Shopping Experiences. Product Display. Promotional Campaigns. Sensible Selling. Sensory Perception. Electronic books. Arora, Manpreet editor. Malhan, Shivani editor. Malik, Reena editor. IGI Global, publisher. Print version: 9798369393512 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Impact of sensory marketing on buying behavior Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Foreword -- Preface -- Acknowledgment -- Chapter 1. A Comprehensive Study of Neuro Marketing Techniques -- Chapter 2. Enhancing Online Shopping Experiences -- Chapter 3. Neuroeconomic Insights into Cognitive Biases and Managerial Decision-Making -- Chapter 4. A Neuroscientic Perspective -- Chapter 5. Neuromarketing and Financial Decision Making -- Chapter 6. Data Analysis of Consumer Responses in India Using Zen Z -- Chapter 7. Research Insights and Trends in Neuroscience and Consumer Behaviour -- Chapter 8. Sensory Marketing and Its Influence on Consumer Buying Behavior: A Comprehensive Analysis -- Chapter 9. The Impact of Product Display on Consumer Attention and Buying Intention -- Chapter 10. Influence of Neurosensory Packaging and Promotional Campaigns on Buying Behaviour -- Chapter 11. Product Packaging and Promotional Strategy Influencing Buying Behaviour -- Chapter 12. How Does Product Packaging Affect Consumers' Buying Decisions? -- Chapter 13. Neuro-Marketing as a Subset of Sensory Marketing From Lasting Imprint Becoming Memory and Impulsive Buying -- Chapter 14. Sensory Perception and Cognitive Responses: Unveiling Consumer Psychology in EV Adoption -- Chapter 15. Sensory Neuro-Marketing in Sales: Crafting Irresistible Dining Experiences -- Chapter 16. Brand Building in the Age of Sensory Marketing: A Strategic Perspective -- Compilation of References -- About the Contributors -- Index. Consumer behavior. Consumers Psychology. Marketing. Senses and sensation. Sensory stimulation. |
| title | Impact of sensory marketing on buying behavior |
| title_auth | Impact of sensory marketing on buying behavior |
| title_exact_search | Impact of sensory marketing on buying behavior |
| title_full | Impact of sensory marketing on buying behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| title_fullStr | Impact of sensory marketing on buying behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| title_full_unstemmed | Impact of sensory marketing on buying behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| title_short | Impact of sensory marketing on buying behavior |
| title_sort | impact of sensory marketing on buying behavior |
| topic | Consumer behavior. Consumers Psychology. Marketing. Senses and sensation. Sensory stimulation. |
| topic_facet | Consumer behavior. Consumers Psychology. Marketing. Senses and sensation. Sensory stimulation. Electronic books. |
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