Impact of sensory marketing on buying behavior:

"In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses--sight, sound, smell, taste, and touch--brands can create immersive experiences that deeply resonate with customers, shaping their percepti...

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Bibliographische Detailangaben
Weitere Verfasser: Arora, Manpreet (HerausgeberIn), Malhan, Shivani (HerausgeberIn), Malik, Reena (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025.
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Schlagworte:
Online-Zugang:DE-862
DE-863
Zusammenfassung:"In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses--sight, sound, smell, taste, and touch--brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today's sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences."--
Beschreibung:24 PDFs (484 Seiten)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:9798369393536
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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