Handbook of research on promotional strategies and consumer influence in the service sector:
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Pro...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA)
IGI Global
[2016]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Provided by publisher. |
| Physical Description: | PDFs (492 Seiten) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522501442 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00142190 | ||
| 003 | IGIG | ||
| 005 | 20160423142741.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 160421s2016 paua fob 001 0 eng d | ||
| 010 | |z 2015051448 | ||
| 020 | |a 9781522501442 |q electronic | ||
| 020 | |z 9781522501435 |q print | ||
| 024 | 7 | |a 10.4018/978-1-5225-0143-5 |2 doi | |
| 035 | |a (CaBNVSL)gtp00565527 | ||
| 035 | |a (OCoLC)947084701 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HD9980.5 |b .H357 2016e | |
| 082 | 7 | |a 658.8/2 |2 23 | |
| 245 | 0 | 0 | |a Handbook of research on promotional strategies and consumer influence in the service sector |c Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) |b IGI Global |c [2016] | |
| 300 | |a PDFs (492 Seiten) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das -- | |
| 505 | 8 | |a Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 04/21/2016). | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Management |x Technological innovations. | |
| 650 | 0 | |a Service industries. | |
| 653 | |a Brand positioning | ||
| 653 | |a Customer defection | ||
| 653 | |a Customer engagement | ||
| 653 | |a Film marketing | ||
| 653 | |a Green marketing | ||
| 653 | |a Tourism marketing | ||
| 700 | 1 | |a Kumar, Raj |d 1959- |e editor. | |
| 700 | 1 | |a Panwar, Upendra Singh |d 1985- |e editor. | |
| 700 | 1 | |a Ray, Nilanjan |d 1984- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2015051448 | |
| 776 | 0 | 8 | |i Print version: |z 1522501436 |z 9781522501435 |w (DLC) 2015051448 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00142190 |
|---|---|
| _version_ | 1826942591633981440 |
| adam_text | |
| any_adam_object | |
| author2 | Kumar, Raj 1959- Panwar, Upendra Singh 1985- Ray, Nilanjan 1984- |
| author2_role | edt edt edt |
| author2_variant | r k rk u s p us usp n r nr |
| author_facet | Kumar, Raj 1959- Panwar, Upendra Singh 1985- Ray, Nilanjan 1984- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 .H357 2016e |
| callnumber-search | HD9980.5 .H357 2016e |
| callnumber-sort | HD 49980.5 H357 42016E |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das -- Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas. |
| ctrlnum | (CaBNVSL)gtp00565527 (OCoLC)947084701 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05434nam a2200565 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00142190</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20160423142741.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">160421s2016 paua fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2015051448</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522501442</subfield><subfield code="q">electronic</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781522501435</subfield><subfield code="q">print</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-0143-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)gtp00565527</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)947084701</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD9980.5</subfield><subfield code="b">.H357 2016e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/2</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Handbook of research on promotional strategies and consumer influence in the service sector </subfield><subfield code="c">Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) </subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">PDFs (492 Seiten) :</subfield><subfield code="b">illustrations.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das -- </subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas.</subfield></datafield><datafield tag="506" ind1="1" ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 04/21/2016).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Management</subfield><subfield code="x">Technological innovations.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Service industries.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Brand positioning</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Customer defection</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Customer engagement</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Film marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Green marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Tourism marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kumar, Raj</subfield><subfield code="d">1959-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Panwar, Upendra Singh</subfield><subfield code="d">1985-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ray, Nilanjan</subfield><subfield code="d">1984-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2015051448</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1522501436</subfield><subfield code="z">9781522501435</subfield><subfield code="w">(DLC) 2015051448</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00142190 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:30:27Z |
| institution | BVB |
| isbn | 9781522501442 |
| language | English |
| oclc_num | 947084701 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | PDFs (492 Seiten) : illustrations. Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) IGI Global [2016] PDFs (492 Seiten) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das -- Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas. Restricted to subscribers or individual electronic text purchasers. "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 04/21/2016). Consumer behavior. Management Technological innovations. Service industries. Brand positioning Customer defection Customer engagement Film marketing Green marketing Tourism marketing Kumar, Raj 1959- editor. Panwar, Upendra Singh 1985- editor. Ray, Nilanjan 1984- editor. IGI Global, publisher. (Original) (DLC)2015051448 Print version: 1522501436 9781522501435 (DLC) 2015051448 |
| spellingShingle | Handbook of research on promotional strategies and consumer influence in the service sector Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das -- Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas. Consumer behavior. Management Technological innovations. Service industries. |
| title | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_auth | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_exact_search | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_full | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors. |
| title_fullStr | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors. |
| title_full_unstemmed | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors. |
| title_short | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_sort | handbook of research on promotional strategies and consumer influence in the service sector |
| topic | Consumer behavior. Management Technological innovations. Service industries. |
| topic_facet | Consumer behavior. Management Technological innovations. Service industries. |
| work_keys_str_mv | AT kumarraj handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector AT panwarupendrasingh handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector AT raynilanjan handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector AT igiglobal handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector |