Handbook of research on promotional strategies and consumer influence in the service sector:
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Pro...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Provided by publisher. |
| Beschreibung: | PDFs (492 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522501442 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
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| 003 | IGIG | ||
| 005 | 20160423142741.0 | ||
| 006 | m eo d | ||
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| 020 | |a 9781522501442 |q electronic | ||
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| 035 | |a (OCoLC)947084701 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HD9980.5 |b .H357 2016e | |
| 082 | 7 | |a 658.8/2 |2 23 | |
| 245 | 0 | 0 | |a Handbook of research on promotional strategies and consumer influence in the service sector |c Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : |b IGI Global, |c [2016] | |
| 300 | |a PDFs (492 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das -- | |
| 505 | 8 | |a Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 04/21/2016). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Management |x Technological innovations. | |
| 650 | 0 | |a Service industries. | |
| 653 | |a Brand positioning | ||
| 653 | |a Customer defection | ||
| 653 | |a Customer engagement | ||
| 653 | |a Film marketing | ||
| 653 | |a Green marketing | ||
| 653 | |a Tourism marketing | ||
| 700 | 1 | |a Kumar, Raj |d 1959- |e editor. | |
| 700 | 1 | |a Panwar, Upendra Singh |d 1985- |e editor. | |
| 700 | 1 | |a Ray, Nilanjan |d 1984- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2015051448 | |
| 776 | 0 | 8 | |i Print version: |z 1522501436 |z 9781522501435 |w (DLC) 2015051448 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00142190 |
|---|---|
| _version_ | 1816797076973944832 |
| adam_text | |
| any_adam_object | |
| author2 | Kumar, Raj 1959- Panwar, Upendra Singh 1985- Ray, Nilanjan 1984- |
| author2_role | edt edt edt |
| author2_variant | r k rk u s p us usp n r nr |
| author_facet | Kumar, Raj 1959- Panwar, Upendra Singh 1985- Ray, Nilanjan 1984- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 .H357 2016e |
| callnumber-search | HD9980.5 .H357 2016e |
| callnumber-sort | HD 49980.5 H357 42016E |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das -- Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas. |
| ctrlnum | (CaBNVSL)gtp00565527 (OCoLC)947084701 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00142190 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:50Z |
| institution | BVB |
| isbn | 9781522501442 |
| language | English |
| oclc_num | 947084701 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
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| physical | PDFs (492 pages) : illustrations. Also available in print. |
| psigel | ZDB-98-IGB |
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| publisher | IGI Global, |
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| spelling | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2016] PDFs (492 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das -- Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas. Restricted to subscribers or individual electronic text purchasers. "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 04/21/2016). Consumer behavior. Management Technological innovations. Service industries. Brand positioning Customer defection Customer engagement Film marketing Green marketing Tourism marketing Kumar, Raj 1959- editor. Panwar, Upendra Singh 1985- editor. Ray, Nilanjan 1984- editor. IGI Global, publisher. (Original) (DLC)2015051448 Print version: 1522501436 9781522501435 (DLC) 2015051448 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 Volltext |
| spellingShingle | Handbook of research on promotional strategies and consumer influence in the service sector Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das -- Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas. Consumer behavior. Management Technological innovations. Service industries. |
| title | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_auth | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_exact_search | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_full | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors. |
| title_fullStr | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors. |
| title_full_unstemmed | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, editors. |
| title_short | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_sort | handbook of research on promotional strategies and consumer influence in the service sector |
| topic | Consumer behavior. Management Technological innovations. Service industries. |
| topic_facet | Consumer behavior. Management Technological innovations. Service industries. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |
| work_keys_str_mv | AT kumarraj handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector AT panwarupendrasingh handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector AT raynilanjan handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector AT igiglobal handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector |