Strategic social media: from marketing to social change
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley Blackwell
2024
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| Edition: | Second edition |
| Subjects: | |
| Item Description: | "This fully revised edition incorporates advances in the filed such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies." |
| Physical Description: | ix, 368 Seiten Illustrationen |
| ISBN: | 9781119890362 |
Staff View
MARC
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Record in the Search Index
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| ctrlnum | (OCoLC)1435839831 (DE-599)BVBBV049652244 |
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 300 - Social sciences |
| dewey-raw | 300 |
| dewey-search | 300 |
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| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Soziologie Wirtschaftswissenschaften |
| edition | Second edition |
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| index_date | 2024-07-03T23:40:26Z |
| indexdate | 2024-10-09T08:00:52Z |
| institution | BVB |
| isbn | 9781119890362 |
| language | English |
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| physical | ix, 368 Seiten Illustrationen |
| publishDate | 2024 |
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| publisher | Wiley Blackwell |
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| spelling | Mahoney, L. Meghan 1984- Verfasser (DE-588)1119930219 aut Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang Second edition Hoboken, New Jersey Wiley Blackwell 2024 ix, 368 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "This fully revised edition incorporates advances in the filed such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies." Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Social Media (DE-588)4639271-3 s Kommunikationsstrategie (DE-588)4201794-4 s Online-Marketing (DE-588)7706419-7 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Tang, Tang Sonstige (DE-588)1119930731 oth Ersatz von 978-1-118-55684-9 (DE-604)BV043975012 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mahoney, L. Meghan 1984- Strategic social media from marketing to social change Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4201794-4 (DE-588)4639271-3 (DE-588)4123623-3 |
| title | Strategic social media from marketing to social change |
| title_auth | Strategic social media from marketing to social change |
| title_exact_search | Strategic social media from marketing to social change |
| title_exact_search_txtP | Strategic social media from marketing to social change |
| title_full | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_fullStr | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_full_unstemmed | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_short | Strategic social media |
| title_sort | strategic social media from marketing to social change |
| title_sub | from marketing to social change |
| topic | Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Marketing Online-Marketing Kommunikationsstrategie Social Media Lehrbuch |
| work_keys_str_mv | AT mahoneylmeghan strategicsocialmediafrommarketingtosocialchange AT tangtang strategicsocialmediafrommarketingtosocialchange |