Strategic social media: from marketing to social change
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley Blackwell
2024
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Beschreibung: | "This fully revised edition incorporates advances in the filed such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies." |
| Beschreibung: | ix, 368 Seiten Illustrationen |
| ISBN: | 9781119890362 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic social media |b from marketing to social change |c L. Meghan Mahoney and Tang Tang |
| 250 | |a Second edition | ||
| 264 | 1 | |a Hoboken, New Jersey |b Wiley Blackwell |c 2024 | |
| 300 | |a ix, 368 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a "This fully revised edition incorporates advances in the filed such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies." | ||
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| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034995663 | |
Datensatz im Suchindex
| _version_ | 1812422566811271168 |
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| adam_text | |
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| author | Mahoney, L. Meghan 1984- |
| author_GND | (DE-588)1119930219 (DE-588)1119930731 |
| author_facet | Mahoney, L. Meghan 1984- |
| author_role | aut |
| author_sort | Mahoney, L. Meghan 1984- |
| author_variant | l m m lm lmm |
| building | Verbundindex |
| bvnumber | BV049652244 |
| classification_rvk | QP 630 QP 650 |
| ctrlnum | (OCoLC)1435839831 (DE-599)BVBBV049652244 |
| dewey-full | 300 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 300 - Social sciences |
| dewey-raw | 300 |
| dewey-search | 300 |
| dewey-sort | 3300 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Soziologie Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| index_date | 2024-07-03T23:40:26Z |
| indexdate | 2024-10-09T08:00:52Z |
| institution | BVB |
| isbn | 9781119890362 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034995663 |
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| physical | ix, 368 Seiten Illustrationen |
| publishDate | 2024 |
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| publisher | Wiley Blackwell |
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| spelling | Mahoney, L. Meghan 1984- Verfasser (DE-588)1119930219 aut Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang Second edition Hoboken, New Jersey Wiley Blackwell 2024 ix, 368 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "This fully revised edition incorporates advances in the filed such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies." Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Social Media (DE-588)4639271-3 s Kommunikationsstrategie (DE-588)4201794-4 s Online-Marketing (DE-588)7706419-7 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Tang, Tang Sonstige (DE-588)1119930731 oth Ersatz von 978-1-118-55684-9 (DE-604)BV043975012 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mahoney, L. Meghan 1984- Strategic social media from marketing to social change Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4201794-4 (DE-588)4639271-3 (DE-588)4123623-3 |
| title | Strategic social media from marketing to social change |
| title_auth | Strategic social media from marketing to social change |
| title_exact_search | Strategic social media from marketing to social change |
| title_exact_search_txtP | Strategic social media from marketing to social change |
| title_full | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_fullStr | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_full_unstemmed | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_short | Strategic social media |
| title_sort | strategic social media from marketing to social change |
| title_sub | from marketing to social change |
| topic | Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Marketing Online-Marketing Kommunikationsstrategie Social Media Lehrbuch |
| work_keys_str_mv | AT mahoneylmeghan strategicsocialmediafrommarketingtosocialchange AT tangtang strategicsocialmediafrommarketingtosocialchange |