British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to 'sell British'? What do they mean for consumers who 'buy...

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Bibliographic Details

Main Author:	Goodrum, Alison L. (Author)
Format:	Electronic eBook
Language:	English
Published:	Oxford Berg 2005
Series:	Dress, body, culture
Subjects:	Geschichte 1940-2000 Clothing trade > Great Britain Fashion > Great Britain Mode Großbritannien
Online Access:	DE-523 Volltext
Summary:	British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to 'sell British'? What do they mean for consumers who 'buy British'? Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides telling insights into the culture of contemporary fashion and the dilemmas of 'going global'. Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities. She shows how the apparently straightforward and economically-driven process of globalizing British fashion is, in fact, far more culturally nuanced and locally embedded than has previously been suggested. In examining the interplay between fashion and Britishness, Goodrum redresses a longstanding omission in fashion theory, which has been preoccupied with class, gender and race rather than with national identity
Item Description:	Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Physical Description:	1 Online-Ressource Illustrationen
ISBN:	9781847880185 9781474263597
DOI:	10.2752/9781847880185