Beyond the dark arts: advancing marketing and communication theory and practice
Saved in:
| Other Authors: | , , , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo
World Scientific
[2023]
|
| Subjects: | |
| Online Access: | UBR01 Volltext |
| Physical Description: | 1 Online-Ressource (xix, 313 Seiten) |
| ISBN: | 9789811276064 |
| DOI: | 10.1142/13403 |
Staff View
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| id | DE-604.BV049038913 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:18:28Z |
| indexdate | 2024-07-10T09:53:31Z |
| institution | BVB |
| isbn | 9789811276064 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034301512 |
| oclc_num | 1390801316 |
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| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (xix, 313 Seiten) |
| psigel | ZDB-124-WOP ZDB-28-OAA UBR Einzelkauf 2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | World Scientific |
| record_format | marc |
| spelling | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia ; Lukas Parker, RMIT University, Australia ; Divya Garg, RMIT University, Australia ; Krzysztof Kubacki, University of Plymouth, UK ; Michaela Jackson, RMIT University, Australia ; Ella Chorazy, RMIT University, Australia New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo World Scientific [2023] 1 Online-Ressource (xix, 313 Seiten) txt rdacontent c rdamedia cr rdacarrier Social marketing Communication in marketing Social responsibility of business Brennan, Linda (DE-588)113190107X edt Parker, Lukas 1977- (DE-588)1131901495 edt Garg, Divya edt Kubacki, Krzysztof (DE-588)1084217341 edt Jackson, Michaela edt Chorazy, Ella edt Erscheint auch als Druck-Ausgabe 978-981-12-7605-7 (DE-604)BV049018616 https://doi.org/10.1142/13403 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Beyond the dark arts advancing marketing and communication theory and practice |
| title | Beyond the dark arts advancing marketing and communication theory and practice |
| title_auth | Beyond the dark arts advancing marketing and communication theory and practice |
| title_exact_search | Beyond the dark arts advancing marketing and communication theory and practice |
| title_exact_search_txtP | Beyond the dark arts advancing marketing and communication theory and practice |
| title_full | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia ; Lukas Parker, RMIT University, Australia ; Divya Garg, RMIT University, Australia ; Krzysztof Kubacki, University of Plymouth, UK ; Michaela Jackson, RMIT University, Australia ; Ella Chorazy, RMIT University, Australia |
| title_fullStr | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia ; Lukas Parker, RMIT University, Australia ; Divya Garg, RMIT University, Australia ; Krzysztof Kubacki, University of Plymouth, UK ; Michaela Jackson, RMIT University, Australia ; Ella Chorazy, RMIT University, Australia |
| title_full_unstemmed | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia ; Lukas Parker, RMIT University, Australia ; Divya Garg, RMIT University, Australia ; Krzysztof Kubacki, University of Plymouth, UK ; Michaela Jackson, RMIT University, Australia ; Ella Chorazy, RMIT University, Australia |
| title_short | Beyond the dark arts |
| title_sort | beyond the dark arts advancing marketing and communication theory and practice |
| title_sub | advancing marketing and communication theory and practice |
| url | https://doi.org/10.1142/13403 |
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