Beyond the dark arts: advancing marketing and communication theory and practice
Gespeichert in:
| Weitere Verfasser: | , , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo
World Scientific
[2023]
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | 1 Online-Ressource (xix, 313 Seiten) |
| ISBN: | 9789811276064 |
| DOI: | 10.1142/13403 |
Internformat
MARC
| LEADER | 00000nmm a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV049038913 | ||
| 003 | DE-604 | ||
| 005 | 20230718 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 230706s2023 |||| o||u| ||||||eng d | ||
| 020 | |a 9789811276064 |c Online, PDF |9 978-981-12-7606-4 | ||
| 024 | 7 | |a 10.1142/13403 |2 doi | |
| 035 | |a (OCoLC)1390801316 | ||
| 035 | |a (DE-599)BVBBV049038913 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 245 | 1 | 0 | |a Beyond the dark arts |b advancing marketing and communication theory and practice |c edited by Linda Brennan, RMIT University, Australia ; Lukas Parker, RMIT University, Australia ; Divya Garg, RMIT University, Australia ; Krzysztof Kubacki, University of Plymouth, UK ; Michaela Jackson, RMIT University, Australia ; Ella Chorazy, RMIT University, Australia |
| 264 | 1 | |a New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo |b World Scientific |c [2023] | |
| 300 | |a 1 Online-Ressource (xix, 313 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 653 | 0 | |a Social marketing | |
| 653 | 0 | |a Communication in marketing | |
| 653 | 0 | |a Social responsibility of business | |
| 700 | 1 | |a Brennan, Linda |0 (DE-588)113190107X |4 edt | |
| 700 | 1 | |a Parker, Lukas |d 1977- |0 (DE-588)1131901495 |4 edt | |
| 700 | 1 | |a Garg, Divya |4 edt | |
| 700 | 1 | |a Kubacki, Krzysztof |0 (DE-588)1084217341 |4 edt | |
| 700 | 1 | |a Jackson, Michaela |4 edt | |
| 700 | 1 | |a Chorazy, Ella |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-981-12-7605-7 |w (DE-604)BV049018616 |
| 856 | 4 | 0 | |u https://doi.org/10.1142/13403 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-124-WOP | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034301512 | ||
| 966 | e | |u https://doi.org/10.1142/13403 |l UBR01 |p ZDB-28-OAA |q UBR Einzelkauf 2023 |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804185330222366720 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Brennan, Linda Parker, Lukas 1977- Garg, Divya Kubacki, Krzysztof Jackson, Michaela Chorazy, Ella |
| author2_role | edt edt edt edt edt edt |
| author2_variant | l b lb l p lp d g dg k k kk m j mj e c ec |
| author_GND | (DE-588)113190107X (DE-588)1131901495 (DE-588)1084217341 |
| author_facet | Brennan, Linda Parker, Lukas 1977- Garg, Divya Kubacki, Krzysztof Jackson, Michaela Chorazy, Ella |
| building | Verbundindex |
| bvnumber | BV049038913 |
| collection | ZDB-124-WOP |
| ctrlnum | (OCoLC)1390801316 (DE-599)BVBBV049038913 |
| doi_str_mv | 10.1142/13403 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01854nmm a22004098c 4500</leader><controlfield tag="001">BV049038913</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230718 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230706s2023 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789811276064</subfield><subfield code="c">Online, PDF</subfield><subfield code="9">978-981-12-7606-4</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1142/13403</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1390801316</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049038913</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Beyond the dark arts</subfield><subfield code="b">advancing marketing and communication theory and practice</subfield><subfield code="c">edited by Linda Brennan, RMIT University, Australia ; Lukas Parker, RMIT University, Australia ; Divya Garg, RMIT University, Australia ; Krzysztof Kubacki, University of Plymouth, UK ; Michaela Jackson, RMIT University, Australia ; Ella Chorazy, RMIT University, Australia</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo</subfield><subfield code="b">World Scientific</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xix, 313 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Social marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Social responsibility of business</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Brennan, Linda</subfield><subfield code="0">(DE-588)113190107X</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Parker, Lukas</subfield><subfield code="d">1977-</subfield><subfield code="0">(DE-588)1131901495</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Garg, Divya</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kubacki, Krzysztof</subfield><subfield code="0">(DE-588)1084217341</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jackson, Michaela</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chorazy, Ella</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-981-12-7605-7</subfield><subfield code="w">(DE-604)BV049018616</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1142/13403</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-124-WOP</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034301512</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1142/13403</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-28-OAA</subfield><subfield code="q">UBR Einzelkauf 2023</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049038913 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:18:28Z |
| indexdate | 2024-07-10T09:53:31Z |
| institution | BVB |
| isbn | 9789811276064 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034301512 |
| oclc_num | 1390801316 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (xix, 313 Seiten) |
| psigel | ZDB-124-WOP ZDB-28-OAA UBR Einzelkauf 2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | World Scientific |
| record_format | marc |
| spelling | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia ; Lukas Parker, RMIT University, Australia ; Divya Garg, RMIT University, Australia ; Krzysztof Kubacki, University of Plymouth, UK ; Michaela Jackson, RMIT University, Australia ; Ella Chorazy, RMIT University, Australia New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo World Scientific [2023] 1 Online-Ressource (xix, 313 Seiten) txt rdacontent c rdamedia cr rdacarrier Social marketing Communication in marketing Social responsibility of business Brennan, Linda (DE-588)113190107X edt Parker, Lukas 1977- (DE-588)1131901495 edt Garg, Divya edt Kubacki, Krzysztof (DE-588)1084217341 edt Jackson, Michaela edt Chorazy, Ella edt Erscheint auch als Druck-Ausgabe 978-981-12-7605-7 (DE-604)BV049018616 https://doi.org/10.1142/13403 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Beyond the dark arts advancing marketing and communication theory and practice |
| title | Beyond the dark arts advancing marketing and communication theory and practice |
| title_auth | Beyond the dark arts advancing marketing and communication theory and practice |
| title_exact_search | Beyond the dark arts advancing marketing and communication theory and practice |
| title_exact_search_txtP | Beyond the dark arts advancing marketing and communication theory and practice |
| title_full | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia ; Lukas Parker, RMIT University, Australia ; Divya Garg, RMIT University, Australia ; Krzysztof Kubacki, University of Plymouth, UK ; Michaela Jackson, RMIT University, Australia ; Ella Chorazy, RMIT University, Australia |
| title_fullStr | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia ; Lukas Parker, RMIT University, Australia ; Divya Garg, RMIT University, Australia ; Krzysztof Kubacki, University of Plymouth, UK ; Michaela Jackson, RMIT University, Australia ; Ella Chorazy, RMIT University, Australia |
| title_full_unstemmed | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia ; Lukas Parker, RMIT University, Australia ; Divya Garg, RMIT University, Australia ; Krzysztof Kubacki, University of Plymouth, UK ; Michaela Jackson, RMIT University, Australia ; Ella Chorazy, RMIT University, Australia |
| title_short | Beyond the dark arts |
| title_sort | beyond the dark arts advancing marketing and communication theory and practice |
| title_sub | advancing marketing and communication theory and practice |
| url | https://doi.org/10.1142/13403 |
| work_keys_str_mv | AT brennanlinda beyondthedarkartsadvancingmarketingandcommunicationtheoryandpractice AT parkerlukas beyondthedarkartsadvancingmarketingandcommunicationtheoryandpractice AT gargdivya beyondthedarkartsadvancingmarketingandcommunicationtheoryandpractice AT kubackikrzysztof beyondthedarkartsadvancingmarketingandcommunicationtheoryandpractice AT jacksonmichaela beyondthedarkartsadvancingmarketingandcommunicationtheoryandpractice AT chorazyella beyondthedarkartsadvancingmarketingandcommunicationtheoryandpractice |