The Brand Book: an insider’s guide to brand building for businesses and organizations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Laurence King
2022
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 232 Seiten Illustrationen 20 cm x 14.4 cm |
| ISBN: | 9781529420173 1529420172 |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
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| 020 | |a 1529420172 |9 1-5294-2017-2 | ||
| 024 | 3 | |a 9781529420173 | |
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| 100 | 1 | |a Fielding, Daryl |e Verfasser |0 (DE-588)1272279367 |4 aut | |
| 245 | 1 | 0 | |a The Brand Book |b an insider’s guide to brand building for businesses and organizations |c Daryl Fielding |
| 264 | 1 | |a London |b Laurence King |c 2022 | |
| 300 | |a 232 Seiten |b Illustrationen |c 20 cm x 14.4 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 653 | |a Anleitung | ||
| 653 | |a Marke | ||
| 653 | |a Marketing | ||
| 653 | |a Fallstudien | ||
| 653 | |a CI | ||
| 653 | |a Business | ||
| 653 | |a Praxis | ||
| 653 | |a Leitfaden | ||
| 653 | |a Orientierung | ||
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 710 | 2 | |a John Calmann and King Ltd (London) |0 (DE-588)2131921-2 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-52942-018-0 |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033920464&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033920464 | ||
| 883 | 1 | |8 1\p |a vlb |d 20220604 |q DE-101 |u https://d-nb.info/provenance/plan#vlb | |
Datensatz im Suchindex
| _version_ | 1804184547525394432 |
|---|---|
| adam_text | CONTENTS
004
INTRODUCTION
192
PART
3:
EXAMPLES
004
WHY
THIS
BOOK?
GREAT
BRANDS
AND
WHY
I
LOVE
THEM
005
WHO
IS
THIS
BOOK
FOR?
METHOD,
DOVE,
LOAF,
GOOGLE,
DOLCE&GABBANA,
APPLE,
NIKE,
006
PART
1:
STRATEGY
LAND
ROVER,
MICROSOFT
010
WHAT
IS
A
BRAND
AND
WHY
DO
BRANDS
MATTER?
205
PART
4:
BRANDING
TOOLKIT
019
POSITIONING
YOUR
BRAND
TEMPLATES
FOR
STRATEGIES
029
WAYS
TO
DEVISE
YOUR
STRATEGY
AND
EXECUTION:
040
WHO
ARE
YOUR
CUSTOMERS
AND
206
CUSTOMER
DEFINITION
AND
INSIGHT
WHAT
DO
THEY
DO?
208
COMPETITION
AND
DIFFERENTIATION
050
WHAT
MAKES
YOUR
CUSTOMERS
TICK?
210
RIGHT
TO
WIN
061
WHAT
MAKES
YOUR
BRAND
DIFFERENT?
212
CULTURAL
CONTEXT
074
WHAT
GIVES
YOUR
BRAND
THE
214
BRAND
THEME
AND
MANIFESTO
RIGHT
TO
WIN?
216
BRAND
BEHAVIOUR
084
CONNECTING
THE
BRAND
WITH
THE
218
VISUAL
EQUITIES
WIDER
WORLD
222
SENSORY
EQUITIES
091
WHAT
DOES
YOUR
BRAND
HAVE
224
TONE
AND
MANNER
TO
OFFER
OVERALL?
226
PRODUCT
DNA
101
CRAFTING
YOUR
MANIFESTO
AND
SOCKING
IT
TO
THE
ORGANIZATION
228
INDEX
231
PICTURE
CREDITS
111
PART
2:
EXECUTION
232
FURTHER
READING
AND
114
WHAT
SHOULD
YOUR
BRAND
BE
CALLED?
ACKNOWLEDGEMENTS
123
WHAT
SHOULD
YOUR
BRAND
DO
AND
NOT
DO?
131
WHAT
SHOULD
YOUR
BRAND
LOOK
LIKE?
145
WHAT
SHOULD
YOUR
BRAND
S
TONE
AND
MANNER
BE?
153
WHAT
SHOULD
YOUR
BRAND
SMELL,
TASTE,
FEEL
AND
SOUND
LIKE?
163
ALIGNING
YOUR
PRODUCT
AND
SERVICE
DESIGN
WITH
THE
BRAND
176
HOW
SHOULD
YOU
PACKAGE
YOUR
BRAND?
188
HOW
TO
KEEP
ALL
THIS
TOGETHER
ONCE
YOU
VE
FIGURED
IT
OUT
|
| adam_txt |
CONTENTS
004
INTRODUCTION
192
PART
3:
EXAMPLES
004
WHY
THIS
BOOK?
GREAT
BRANDS
AND
WHY
I
LOVE
THEM
005
WHO
IS
THIS
BOOK
FOR?
METHOD,
DOVE,
LOAF,
GOOGLE,
DOLCE&GABBANA,
APPLE,
NIKE,
006
PART
1:
STRATEGY
LAND
ROVER,
MICROSOFT
010
WHAT
IS
A
BRAND
AND
WHY
DO
BRANDS
MATTER?
205
PART
4:
BRANDING
TOOLKIT
019
POSITIONING
YOUR
BRAND
TEMPLATES
FOR
STRATEGIES
029
WAYS
TO
DEVISE
YOUR
STRATEGY
AND
EXECUTION:
040
WHO
ARE
YOUR
CUSTOMERS
AND
206
CUSTOMER
DEFINITION
AND
INSIGHT
WHAT
DO
THEY
DO?
208
COMPETITION
AND
DIFFERENTIATION
050
WHAT
MAKES
YOUR
CUSTOMERS
TICK?
210
RIGHT
TO
WIN
061
WHAT
MAKES
YOUR
BRAND
DIFFERENT?
212
CULTURAL
CONTEXT
074
WHAT
GIVES
YOUR
BRAND
THE
214
BRAND
THEME
AND
MANIFESTO
RIGHT
TO
WIN?
216
BRAND
BEHAVIOUR
084
CONNECTING
THE
BRAND
WITH
THE
218
VISUAL
EQUITIES
WIDER
WORLD
222
SENSORY
EQUITIES
091
WHAT
DOES
YOUR
BRAND
HAVE
224
TONE
AND
MANNER
TO
OFFER
OVERALL?
226
PRODUCT
DNA
101
CRAFTING
YOUR
MANIFESTO
AND
SOCKING
IT
TO
THE
ORGANIZATION
228
INDEX
231
PICTURE
CREDITS
111
PART
2:
EXECUTION
232
FURTHER
READING
AND
114
WHAT
SHOULD
YOUR
BRAND
BE
CALLED?
ACKNOWLEDGEMENTS
123
WHAT
SHOULD
YOUR
BRAND
DO
AND
NOT
DO?
131
WHAT
SHOULD
YOUR
BRAND
LOOK
LIKE?
145
WHAT
SHOULD
YOUR
BRAND
'
S
TONE
AND
MANNER
BE?
153
WHAT
SHOULD
YOUR
BRAND
SMELL,
TASTE,
FEEL
AND
SOUND
LIKE?
163
ALIGNING
YOUR
PRODUCT
AND
SERVICE
DESIGN
WITH
THE
BRAND
176
HOW
SHOULD
YOU
PACKAGE
YOUR
BRAND?
188
HOW
TO
KEEP
ALL
THIS
TOGETHER
ONCE
YOU
'
VE
FIGURED
IT
OUT |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Fielding, Daryl |
| author_GND | (DE-588)1272279367 |
| author_facet | Fielding, Daryl |
| author_role | aut |
| author_sort | Fielding, Daryl |
| author_variant | d f df |
| building | Verbundindex |
| bvnumber | BV048543966 |
| ctrlnum | (OCoLC)1327677004 (DE-599)DNB1259135225 |
| format | Book |
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| id | DE-604.BV048543966 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:55:37Z |
| indexdate | 2024-07-10T09:41:04Z |
| institution | BVB |
| institution_GND | (DE-588)2131921-2 |
| isbn | 9781529420173 1529420172 |
| language | English |
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| open_access_boolean | |
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| owner_facet | DE-B170 |
| physical | 232 Seiten Illustrationen 20 cm x 14.4 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Laurence King |
| record_format | marc |
| spelling | Fielding, Daryl Verfasser (DE-588)1272279367 aut The Brand Book an insider’s guide to brand building for businesses and organizations Daryl Fielding London Laurence King 2022 232 Seiten Illustrationen 20 cm x 14.4 cm txt rdacontent n rdamedia nc rdacarrier Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Anleitung Marke Marketing Fallstudien CI Business Praxis Leitfaden Orientierung Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s DE-604 John Calmann and King Ltd (London) (DE-588)2131921-2 pbl Erscheint auch als Online-Ausgabe 978-1-52942-018-0 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033920464&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p vlb 20220604 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Fielding, Daryl The Brand Book an insider’s guide to brand building for businesses and organizations Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 |
| title | The Brand Book an insider’s guide to brand building for businesses and organizations |
| title_auth | The Brand Book an insider’s guide to brand building for businesses and organizations |
| title_exact_search | The Brand Book an insider’s guide to brand building for businesses and organizations |
| title_exact_search_txtP | The Brand Book an insider’s guide to brand building for businesses and organizations |
| title_full | The Brand Book an insider’s guide to brand building for businesses and organizations Daryl Fielding |
| title_fullStr | The Brand Book an insider’s guide to brand building for businesses and organizations Daryl Fielding |
| title_full_unstemmed | The Brand Book an insider’s guide to brand building for businesses and organizations Daryl Fielding |
| title_short | The Brand Book |
| title_sort | the brand book an insider s guide to brand building for businesses and organizations |
| title_sub | an insider’s guide to brand building for businesses and organizations |
| topic | Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenimage Markenpolitik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033920464&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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