Brand culture:
Gespeichert in:
Weitere Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London [u.a.]
Cass
2006
|
Ausgabe: | 1. publ. |
Schlagworte: | |
Online-Zugang: | FUBA1 |
Beschreibung: | Literaturangaben |
Beschreibung: | 1 Online-Ressource |
ISBN: | 9780415355995 9780415355988 0415355982 0415355990 9780203002445 9781134252329 9781134252312 9781134252299 |
Internformat
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Datensatz im Suchindex
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any_adam_object | |
author2 | Schroeder, Jonathan E. 1962- |
author2_role | edt |
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author_facet | Schroeder, Jonathan E. 1962- |
building | Verbundindex |
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collection | ZDB-4-EBA |
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dewey-full | 658.827 |
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dewey-ones | 658 - General management |
dewey-raw | 658.827 |
dewey-search | 658.827 |
dewey-sort | 3658.827 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. publ. |
format | Electronic eBook |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content Aufsatzsammlung - Markenartikel - Marke - Kultur Aufsatzsammlung - Markenimage - Markenpolitik |
genre_facet | Aufsatzsammlung Aufsatzsammlung - Markenartikel - Marke - Kultur Aufsatzsammlung - Markenimage - Markenpolitik |
id | DE-604.BV046093416 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T08:35:04Z |
institution | BVB |
isbn | 9780415355995 9780415355988 0415355982 0415355990 9780203002445 9781134252329 9781134252312 9781134252299 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031474343 |
oclc_num | 1123153231 |
open_access_boolean | |
owner | DE-188 |
owner_facet | DE-188 |
physical | 1 Online-Ressource |
psigel | ZDB-4-EBA ZDB-4-EBA ZDB-4-EBA 2018 |
publishDate | 2006 |
publishDateSearch | 2006 |
publishDateSort | 2006 |
publisher | Cass |
record_format | marc |
spelling | Brand culture ed. by Jonathan E. Schroeder and Miriam Salzer-Mörling 1. publ. London [u.a.] Cass 2006 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Literaturangaben Brand name products Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Aufsatzsammlung - Markenartikel - Marke - Kultur Aufsatzsammlung - Markenimage - Markenpolitik Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s b DE-604 Schroeder, Jonathan E. 1962- (DE-588)134238028 edt Erscheint auch als Druck-Ausgabe 0-415-35599-0 |
spellingShingle | Brand culture Brand name products Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 (DE-588)4143413-4 |
title | Brand culture |
title_auth | Brand culture |
title_exact_search | Brand culture |
title_full | Brand culture ed. by Jonathan E. Schroeder and Miriam Salzer-Mörling |
title_fullStr | Brand culture ed. by Jonathan E. Schroeder and Miriam Salzer-Mörling |
title_full_unstemmed | Brand culture ed. by Jonathan E. Schroeder and Miriam Salzer-Mörling |
title_short | Brand culture |
title_sort | brand culture |
topic | Brand name products Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
topic_facet | Brand name products Markenimage Markenpolitik Aufsatzsammlung Aufsatzsammlung - Markenartikel - Marke - Kultur Aufsatzsammlung - Markenimage - Markenpolitik |
work_keys_str_mv | AT schroederjonathane brandculture |