Marketing countries, places, and place-associated brands: identity and image
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2021]
|
| Schlagworte: | |
| Beschreibung: | xix, 366 Seiten Illustrationen, Diagramme |
| ISBN: | 9781839107368 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing countries, places, and place-associated brands |b identity and image |c edited by Nicolas Papadopoulos, Mark Cleveland |
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA, USA |b Edward Elgar Publishing |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a xix, 366 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Stadtmarketing |0 (DE-588)4330651-2 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Cleveland, Mark |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-83910-737-5 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033226833 | ||
Datensatz im Suchindex
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| author2 | Papadopoulos, Nicolas Cleveland, Mark |
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| building | Verbundindex |
| bvnumber | BV047843846 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1281780495 (DE-599)BVBBV047843846 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T19:13:02Z |
| indexdate | 2024-07-10T09:22:53Z |
| institution | BVB |
| isbn | 9781839107368 |
| language | English |
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| oclc_num | 1281780495 |
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| owner_facet | DE-945 DE-N2 |
| physical | xix, 366 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| spelling | Marketing countries, places, and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2021] © 2021 xix, 366 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Stadtmarketing (DE-588)4330651-2 gnd rswk-swf Standortpolitik (DE-588)4322381-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Standortpolitik (DE-588)4322381-3 s Stadtmarketing (DE-588)4330651-2 s Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s DE-604 Papadopoulos, Nicolas (DE-588)170124657 edt Cleveland, Mark edt Erscheint auch als Online-Ausgabe 978-1-83910-737-5 |
| spellingShingle | Marketing countries, places, and place-associated brands identity and image Stadtmarketing (DE-588)4330651-2 gnd Standortpolitik (DE-588)4322381-3 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)4330651-2 (DE-588)4322381-3 (DE-588)4144679-3 (DE-588)4136439-9 |
| title | Marketing countries, places, and place-associated brands identity and image |
| title_auth | Marketing countries, places, and place-associated brands identity and image |
| title_exact_search | Marketing countries, places, and place-associated brands identity and image |
| title_exact_search_txtP | Marketing countries, places, and place-associated brands identity and image |
| title_full | Marketing countries, places, and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland |
| title_fullStr | Marketing countries, places, and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland |
| title_full_unstemmed | Marketing countries, places, and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland |
| title_short | Marketing countries, places, and place-associated brands |
| title_sort | marketing countries places and place associated brands identity and image |
| title_sub | identity and image |
| topic | Stadtmarketing (DE-588)4330651-2 gnd Standortpolitik (DE-588)4322381-3 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Stadtmarketing Standortpolitik Markenpolitik Markenimage |
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