Holdings: Marketing Management

Marketing Management:

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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Keller, Kevin Lane 1956- (Author)
Format:	Electronic eBook
Language:	English
Published:	Harlow Pearson Education 2021
Edition:	16th Global Edition
Subjects:	Marketingmanagement
Online Access:	DE-Aug4 DE-1050 DE-2070s DE-83 DE-384 DE-355 DE-29 Volltext
Physical Description:	1 Online-Ressource (607 Seiten)
ISBN:	9781292405100

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MARC


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Record in the Search Index

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spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing Management Philip Kotler, Kevin Keller 16th Global Edition Harlow Pearson Education 2021 1 Online-Ressource (607 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Erscheint auch als Druck-Ausgabe, hardcover 9789811221712 Erscheint auch als Online-Ausgabe, paperback 9789811222177 https://elibrary.pearson.de/book/99.150005/9781292405100 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Marketing Management Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4168907-0
title	Marketing Management
title_auth	Marketing Management
title_exact_search	Marketing Management
title_exact_search_txtP	Marketing Management
title_full	Marketing Management Philip Kotler, Kevin Keller
title_fullStr	Marketing Management Philip Kotler, Kevin Keller
title_full_unstemmed	Marketing Management Philip Kotler, Kevin Keller
title_short	Marketing Management
title_sort	marketing management
topic	Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketingmanagement
url	https://elibrary.pearson.de/book/99.150005/9781292405100
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement

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