Marketing Management:
Gespeichert in:
Hauptverfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Harlow
Pearson Education
2021
|
Ausgabe: | 16th Global Edition |
Schlagworte: | |
Online-Zugang: | DE-Aug4 DE-1050 DE-2070s DE-83 DE-384 DE-355 DE-29 Volltext |
Beschreibung: | 1 Online-Ressource (607 Seiten) |
ISBN: | 9781292405100 |
Internformat
MARC
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Datensatz im Suchindex
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adam_text | |
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author | Kotler, Philip 1931- Keller, Kevin Lane 1956- |
author_GND | (DE-588)121409600 (DE-588)132842920 |
author_facet | Kotler, Philip 1931- Keller, Kevin Lane 1956- |
author_role | aut aut |
author_sort | Kotler, Philip 1931- |
author_variant | p k pk k l k kl klk |
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discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | 16th Global Edition |
format | Electronic eBook |
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id | DE-604.BV047645471 |
illustrated | Not Illustrated |
index_date | 2024-07-03T18:48:39Z |
indexdate | 2024-07-20T06:19:23Z |
institution | BVB |
isbn | 9781292405100 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033029612 |
oclc_num | 1289775000 |
open_access_boolean | |
owner | DE-384 DE-1050 DE-355 DE-BY-UBR DE-29 DE-83 DE-2070s DE-Aug4 |
owner_facet | DE-384 DE-1050 DE-355 DE-BY-UBR DE-29 DE-83 DE-2070s DE-Aug4 |
physical | 1 Online-Ressource (607 Seiten) |
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publishDate | 2021 |
publishDateSearch | 2021 |
publishDateSort | 2021 |
publisher | Pearson Education |
record_format | marc |
spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing Management Philip Kotler, Kevin Keller 16th Global Edition Harlow Pearson Education 2021 1 Online-Ressource (607 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Erscheint auch als Druck-Ausgabe, hardcover 9789811221712 Erscheint auch als Online-Ausgabe, paperback 9789811222177 https://elibrary.pearson.de/book/99.150005/9781292405100 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Kotler, Philip 1931- Keller, Kevin Lane 1956- Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
subject_GND | (DE-588)4168907-0 |
title | Marketing Management |
title_auth | Marketing Management |
title_exact_search | Marketing Management |
title_exact_search_txtP | Marketing Management |
title_full | Marketing Management Philip Kotler, Kevin Keller |
title_fullStr | Marketing Management Philip Kotler, Kevin Keller |
title_full_unstemmed | Marketing Management Philip Kotler, Kevin Keller |
title_short | Marketing Management |
title_sort | marketing management |
topic | Marketingmanagement (DE-588)4168907-0 gnd |
topic_facet | Marketingmanagement |
url | https://elibrary.pearson.de/book/99.150005/9781292405100 |
work_keys_str_mv | AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement |