Holdings: Principles of marketing

Principles of marketing:

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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Armstrong, Gary 1943- (Author), Harris, Lloyd C. (Author), He, Hongwei (Author)
Format:	Electronic eBook
Language:	English
Published:	Harlow, England Pearson [2020]
Edition:	Eighth European edition
Subjects:	MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
Online Access:	BTU01 FHD01 TUBA1 UER01
Physical Description:	1 Online-Ressource (xxvii, 689 Seiten) Illustrationen, Diagramme
ISBN:	9781292269603 9781292269610

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MARC


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Record in the Search Index

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author	Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei
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author_facet	Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei
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author_sort	Kotler, Philip 1931-
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discipline	Wirtschaftswissenschaften
edition	Eighth European edition
format	Electronic eBook
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isbn	9781292269603 9781292269610
language	English
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spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He Eighth European edition Harlow, England Pearson [2020] 1 Online-Ressource (xxvii, 689 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketing fast Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Harris, Lloyd C. Verfasser (DE-588)1096359073 aut He, Hongwei Verfasser (DE-588)135991994 aut Erscheint auch als Druck-Ausgabe 978-1-292-26956-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei Principles of marketing MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketing fast Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3
title	Principles of marketing
title_auth	Principles of marketing
title_exact_search	Principles of marketing
title_full	Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
title_fullStr	Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
title_full_unstemmed	Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
title_short	Principles of marketing
title_sort	principles of marketing
topic	MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketing fast Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
work_keys_str_mv	AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT harrislloydc principlesofmarketing AT hehongwei principlesofmarketing

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