Principles of marketing:
Gespeichert in:
Hauptverfasser: | , , , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Harlow, England
Pearson
[2020]
|
Ausgabe: | Eighth European edition |
Schlagworte: | |
Online-Zugang: | BTU01 FHD01 TUBA1 UER01 |
Beschreibung: | 1 Online-Ressource (xxvii, 689 Seiten) Illustrationen, Diagramme |
ISBN: | 9781292269603 9781292269610 |
Internformat
MARC
LEADER | 00000nmm a2200000 c 4500 | ||
---|---|---|---|
001 | BV046295496 | ||
003 | DE-604 | ||
005 | 20240201 | ||
007 | cr|uuu---uuuuu | ||
008 | 191210s2020 |||| o||u| ||||||eng d | ||
020 | |a 9781292269603 |c Online |9 978-1-292-26960-3 | ||
020 | |a 9781292269610 |c epub |9 978-1-292-26961-0 | ||
035 | |a (ZDB-30-PQE)EBC5979195 | ||
035 | |a (ZDB-150-PEB)978-1-292-26960-3 | ||
035 | |a (OCoLC)1135394234 | ||
035 | |a (DE-599)BVBBV046295496 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-1050 |a DE-29 |a DE-634 |a DE-83 | ||
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
250 | |a Eighth European edition | ||
264 | 1 | |a Harlow, England |b Pearson |c [2020] | |
300 | |a 1 Online-Ressource (xxvii, 689 Seiten) |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 4 | |a MARKETING | |
650 | 4 | |a LEHRBÜCHER (DOKUMENTENTYP) | |
650 | 4 | |a TEXTBOOKS (DOCUMENT TYPE) | |
650 | 4 | |a MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) | |
650 | 4 | |a Marketing | |
650 | 7 | |a Marketing |2 fast | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
655 | 7 | |8 2\p |0 (DE-588)4143389-0 |a Aufgabensammlung |2 gnd-content | |
655 | 7 | |8 3\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |8 4\p |5 DE-604 | |
689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 1 | |8 5\p |5 DE-604 | |
700 | 1 | |a Armstrong, Gary |d 1943- |e Verfasser |0 (DE-588)170906825 |4 aut | |
700 | 1 | |a Harris, Lloyd C. |e Verfasser |0 (DE-588)1096359073 |4 aut | |
700 | 1 | |a He, Hongwei |e Verfasser |0 (DE-588)135991994 |4 aut | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-292-26956-6 |
912 | |a ZDB-30-PQE |a ZDB-150-PEB | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-031672876 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 5\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
966 | e | |u https://ebookcentral.proquest.com/lib/b-tu/detail.action?docID=5979195 |l BTU01 |p ZDB-30-PQE |q BTU_Kauf |x Aggregator |3 Volltext | |
966 | e | |u https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5979195 |l FHD01 |p ZDB-30-PQE |q FHD01_PQE_Kauf |x Aggregator |3 Volltext | |
966 | e | |u https://elibrary.pearson.de/book/99.150005/9781292269603 |l TUBA1 |p ZDB-150-PEB |q TUB_EBS_Pearson |x Verlag |3 Volltext | |
966 | e | |u https://ebookcentral.proquest.com/lib/erlangen/detail.action?docID=5979195 |l UER01 |p ZDB-30-PQE |q UER_Einzelkauf |x Aggregator |3 Volltext |
Datensatz im Suchindex
_version_ | 1804180760474681344 |
---|---|
any_adam_object | |
author | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei |
author_GND | (DE-588)121409600 (DE-588)170906825 (DE-588)1096359073 (DE-588)135991994 |
author_facet | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei |
author_role | aut aut aut aut |
author_sort | Kotler, Philip 1931- |
author_variant | p k pk g a ga l c h lc lch h h hh |
building | Verbundindex |
bvnumber | BV046295496 |
classification_rvk | QP 600 |
collection | ZDB-30-PQE ZDB-150-PEB |
ctrlnum | (ZDB-30-PQE)EBC5979195 (ZDB-150-PEB)978-1-292-26960-3 (OCoLC)1135394234 (DE-599)BVBBV046295496 |
discipline | Wirtschaftswissenschaften |
edition | Eighth European edition |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03115nmm a2200661 c 4500</leader><controlfield tag="001">BV046295496</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240201 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">191210s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292269603</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-292-26960-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292269610</subfield><subfield code="c">epub</subfield><subfield code="9">978-1-292-26961-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC5979195</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-150-PEB)978-1-292-26960-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1135394234</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046295496</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Principles of marketing</subfield><subfield code="c">Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Eighth European edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow, England</subfield><subfield code="b">Pearson</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxvii, 689 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">MARKETING</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">LEHRBÜCHER (DOKUMENTENTYP)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">TEXTBOOKS (DOCUMENT TYPE)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">2\p</subfield><subfield code="0">(DE-588)4143389-0</subfield><subfield code="a">Aufgabensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">3\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Armstrong, Gary</subfield><subfield code="d">1943-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170906825</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Harris, Lloyd C.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1096359073</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">He, Hongwei</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135991994</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-292-26956-6</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-150-PEB</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031672876</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/b-tu/detail.action?docID=5979195</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BTU_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5979195</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">FHD01_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.pearson.de/book/99.150005/9781292269603</subfield><subfield code="l">TUBA1</subfield><subfield code="p">ZDB-150-PEB</subfield><subfield code="q">TUB_EBS_Pearson</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/erlangen/detail.action?docID=5979195</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">UER_Einzelkauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
genre | 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Einführung Aufgabensammlung Lehrbuch |
id | DE-604.BV046295496 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T08:40:53Z |
institution | BVB |
isbn | 9781292269603 9781292269610 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031672876 |
oclc_num | 1135394234 |
open_access_boolean | |
owner | DE-1050 DE-29 DE-634 DE-83 |
owner_facet | DE-1050 DE-29 DE-634 DE-83 |
physical | 1 Online-Ressource (xxvii, 689 Seiten) Illustrationen, Diagramme |
psigel | ZDB-30-PQE ZDB-150-PEB ZDB-30-PQE BTU_Kauf ZDB-30-PQE FHD01_PQE_Kauf ZDB-150-PEB TUB_EBS_Pearson ZDB-30-PQE UER_Einzelkauf |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | Pearson |
record_format | marc |
spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He Eighth European edition Harlow, England Pearson [2020] 1 Online-Ressource (xxvii, 689 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketing fast Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Harris, Lloyd C. Verfasser (DE-588)1096359073 aut He, Hongwei Verfasser (DE-588)135991994 aut Erscheint auch als Druck-Ausgabe 978-1-292-26956-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei Principles of marketing MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketing fast Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3 |
title | Principles of marketing |
title_auth | Principles of marketing |
title_exact_search | Principles of marketing |
title_full | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
title_fullStr | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
title_full_unstemmed | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
title_short | Principles of marketing |
title_sort | principles of marketing |
topic | MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketing fast Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
topic_facet | MARKETING LEHRBÜCHER (DOKUMENTENTYP) TEXTBOOKS (DOCUMENT TYPE) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch |
work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT harrislloydc principlesofmarketing AT hehongwei principlesofmarketing |