Global advertising practice in a borderless world:
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge
2017
|
| Series: | Routledge studies in international business and the world economy
66 |
| Subjects: | |
| Online Access: | TUM01 |
| Physical Description: | 1 Online-Ressource (xvii, 236 Seiten) |
| ISBN: | 9781317421696 9781315688626 |
Staff View
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045459053 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:18:39Z |
| institution | BVB |
| isbn | 9781317421696 9781315688626 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030844312 |
| oclc_num | 1086281858 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xvii, 236 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in international business and the world economy |
| series2 | Routledge studies in international business and the world economy |
| spelling | Crawford, Robert 1975- (DE-588)1067218157 edt Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan, Lukas Parker London Routledge 2017 1 Online-Ressource (xvii, 236 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge studies in international business and the world economy 66 Advertising Internet advertising Globalization Social aspects Culture and globalization Brennan, Linda (DE-588)113190107X edt Parker, Lukas 1977- (DE-588)1131901495 edt Erscheint auch als Druck-Ausgabe 978-1-138-91830-6 (DE-604)BV044299690 Routledge studies in international business and the world economy 66 (DE-604)BV042992959 66 |
| spellingShingle | Global advertising practice in a borderless world Routledge studies in international business and the world economy Advertising Internet advertising Globalization Social aspects Culture and globalization |
| title | Global advertising practice in a borderless world |
| title_auth | Global advertising practice in a borderless world |
| title_exact_search | Global advertising practice in a borderless world |
| title_full | Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan, Lukas Parker |
| title_fullStr | Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan, Lukas Parker |
| title_full_unstemmed | Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan, Lukas Parker |
| title_short | Global advertising practice in a borderless world |
| title_sort | global advertising practice in a borderless world |
| topic | Advertising Internet advertising Globalization Social aspects Culture and globalization |
| topic_facet | Advertising Internet advertising Globalization Social aspects Culture and globalization |
| volume_link | (DE-604)BV042992959 |
| work_keys_str_mv | AT crawfordrobert globaladvertisingpracticeinaborderlessworld AT brennanlinda globaladvertisingpracticeinaborderlessworld AT parkerlukas globaladvertisingpracticeinaborderlessworld |