Global advertising practice in a borderless world:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2017
|
| Schriftenreihe: | Routledge studies in international business and the world economy
66 |
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | 1 Online-Ressource (xvii, 236 Seiten) |
| ISBN: | 9781317421696 9781315688626 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV045459053 | ||
| 003 | DE-604 | ||
| 005 | 20190529 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190213s2017 |||| o||u| ||||||eng d | ||
| 020 | |a 9781317421696 |9 978-1-317-42169-6 | ||
| 020 | |a 9781315688626 |9 978-1-315-68862-6 | ||
| 035 | |a (ZDB-4-NLEBK)1544110 | ||
| 035 | |a (OCoLC)1086281858 | ||
| 035 | |a (DE-599)BVBBV045459053 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 082 | 0 | |a 659.1 |2 23 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Crawford, Robert |d 1975- |0 (DE-588)1067218157 |4 edt | |
| 245 | 1 | 0 | |a Global advertising practice in a borderless world |c edited by Robert Crawford, Linda Brennan, Lukas Parker |
| 264 | 1 | |a London |b Routledge |c 2017 | |
| 300 | |a 1 Online-Ressource (xvii, 236 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in international business and the world economy |v 66 | |
| 650 | 4 | |a Advertising |a Internet advertising |a Globalization |x Social aspects |a Culture and globalization | |
| 700 | 1 | |a Brennan, Linda |0 (DE-588)113190107X |4 edt | |
| 700 | 1 | |a Parker, Lukas |d 1977- |0 (DE-588)1131901495 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-138-91830-6 |w (DE-604)BV044299690 |
| 830 | 0 | |a Routledge studies in international business and the world economy |v 66 |w (DE-604)BV042992959 |9 66 | |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030844312 | ||
| 966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1544110 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCOBAE_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804179361483456512 |
|---|---|
| any_adam_object | |
| author2 | Crawford, Robert 1975- Brennan, Linda Parker, Lukas 1977- |
| author2_role | edt edt edt |
| author2_variant | r c rc l b lb l p lp |
| author_GND | (DE-588)1067218157 (DE-588)113190107X (DE-588)1131901495 |
| author_facet | Crawford, Robert 1975- Brennan, Linda Parker, Lukas 1977- |
| building | Verbundindex |
| bvnumber | BV045459053 |
| classification_rvk | QP 680 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (ZDB-4-NLEBK)1544110 (OCoLC)1086281858 (DE-599)BVBBV045459053 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01671nmm a2200397zcb4500</leader><controlfield tag="001">BV045459053</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190529 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190213s2017 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781317421696</subfield><subfield code="9">978-1-317-42169-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315688626</subfield><subfield code="9">978-1-315-68862-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)1544110</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1086281858</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045459053</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Crawford, Robert</subfield><subfield code="d">1975-</subfield><subfield code="0">(DE-588)1067218157</subfield><subfield code="4">edt</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global advertising practice in a borderless world</subfield><subfield code="c">edited by Robert Crawford, Linda Brennan, Lukas Parker</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvii, 236 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Routledge studies in international business and the world economy</subfield><subfield code="v">66</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="a">Internet advertising</subfield><subfield code="a">Globalization</subfield><subfield code="x">Social aspects</subfield><subfield code="a">Culture and globalization</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Brennan, Linda</subfield><subfield code="0">(DE-588)113190107X</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Parker, Lukas</subfield><subfield code="d">1977-</subfield><subfield code="0">(DE-588)1131901495</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-138-91830-6</subfield><subfield code="w">(DE-604)BV044299690</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Routledge studies in international business and the world economy</subfield><subfield code="v">66</subfield><subfield code="w">(DE-604)BV042992959</subfield><subfield code="9">66</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030844312</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1544110</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045459053 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:18:39Z |
| institution | BVB |
| isbn | 9781317421696 9781315688626 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030844312 |
| oclc_num | 1086281858 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xvii, 236 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in international business and the world economy |
| series2 | Routledge studies in international business and the world economy |
| spelling | Crawford, Robert 1975- (DE-588)1067218157 edt Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan, Lukas Parker London Routledge 2017 1 Online-Ressource (xvii, 236 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge studies in international business and the world economy 66 Advertising Internet advertising Globalization Social aspects Culture and globalization Brennan, Linda (DE-588)113190107X edt Parker, Lukas 1977- (DE-588)1131901495 edt Erscheint auch als Druck-Ausgabe 978-1-138-91830-6 (DE-604)BV044299690 Routledge studies in international business and the world economy 66 (DE-604)BV042992959 66 |
| spellingShingle | Global advertising practice in a borderless world Routledge studies in international business and the world economy Advertising Internet advertising Globalization Social aspects Culture and globalization |
| title | Global advertising practice in a borderless world |
| title_auth | Global advertising practice in a borderless world |
| title_exact_search | Global advertising practice in a borderless world |
| title_full | Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan, Lukas Parker |
| title_fullStr | Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan, Lukas Parker |
| title_full_unstemmed | Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan, Lukas Parker |
| title_short | Global advertising practice in a borderless world |
| title_sort | global advertising practice in a borderless world |
| topic | Advertising Internet advertising Globalization Social aspects Culture and globalization |
| topic_facet | Advertising Internet advertising Globalization Social aspects Culture and globalization |
| volume_link | (DE-604)BV042992959 |
| work_keys_str_mv | AT crawfordrobert globaladvertisingpracticeinaborderlessworld AT brennanlinda globaladvertisingpracticeinaborderlessworld AT parkerlukas globaladvertisingpracticeinaborderlessworld |