The management game of communication:
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, UK
Emerald Group Publishing Limited
2016
|
| Edition: | First edition |
| Series: | Advances in public relations and communication management
v. 1 |
| Subjects: | |
| Online Access: | FLA01 FNU01 UBM01 |
| Item Description: | Online resource; title from PDF title page (EBSCO, viewed September 22, 2016) |
| Physical Description: | 1 online resource (xviii, 297 pages) |
| ISBN: | 9781786357151 1786357151 |
Staff View
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| 245 | 1 | 0 | |a The management game of communication |c edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley, UK |b Emerald Group Publishing Limited |c 2016 | |
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| 490 | 0 | |a Advances in public relations and communication management |v v. 1 | |
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| 505 | 8 | |a We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication | |
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| contents | We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication |
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| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| spelling | The management game of communication edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway First edition Bingley, UK Emerald Group Publishing Limited 2016 1 online resource (xviii, 297 pages) txt rdacontent c rdamedia cr rdacarrier Advances in public relations and communication management v. 1 Online resource; title from PDF title page (EBSCO, viewed September 22, 2016) We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Public relations bicssc Communication studies bicssc Business communication fast Communication in management fast Communication in management Business communication 1\p (DE-588)1071861417 Konferenzschrift gnd-content Simcic Brnn, Peggy edt Romenti, Stefania edt Zerfaß, Ansgar 1965- (DE-588)115351825 edt Erscheint auch als Druck-Ausgabe Management game of communication First edition Bingley, UK : Emerald Group Publishing Limited, 2016 9781786357168 178635716X 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The management game of communication We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Public relations bicssc Communication studies bicssc Business communication fast Communication in management fast Communication in management Business communication |
| subject_GND | (DE-588)1071861417 |
| title | The management game of communication |
| title_auth | The management game of communication |
| title_exact_search | The management game of communication |
| title_full | The management game of communication edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway |
| title_fullStr | The management game of communication edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway |
| title_full_unstemmed | The management game of communication edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway |
| title_short | The management game of communication |
| title_sort | the management game of communication |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Public relations bicssc Communication studies bicssc Business communication fast Communication in management fast Communication in management Business communication |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Public relations Communication studies Business communication Communication in management Communication in management Business communication Konferenzschrift |
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