The management game of communication:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Group Publishing Limited
2016
|
| Ausgabe: | First edition |
| Schriftenreihe: | Advances in public relations and communication management
v. 1 |
| Schlagworte: | |
| Online-Zugang: | FLA01 FNU01 UBM01 |
| Beschreibung: | Online resource; title from PDF title page (EBSCO, viewed September 22, 2016) |
| Beschreibung: | 1 online resource (xviii, 297 pages) |
| ISBN: | 9781786357151 1786357151 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV045360047 | ||
| 003 | DE-604 | ||
| 005 | 20200311 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181212s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9781786357151 |9 978-1-78635-715-1 | ||
| 020 | |a 1786357151 |9 1-78635-715-1 | ||
| 035 | |a (ZDB-4-EBU)ocn958651132 | ||
| 035 | |a (OCoLC)958651132 | ||
| 035 | |a (DE-599)BVBBV045360047 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 |a DE-1049 | ||
| 082 | 0 | |a 658.45 |2 23 | |
| 245 | 1 | 0 | |a The management game of communication |c edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley, UK |b Emerald Group Publishing Limited |c 2016 | |
| 300 | |a 1 online resource (xviii, 297 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in public relations and communication management |v v. 1 | |
| 500 | |a Online resource; title from PDF title page (EBSCO, viewed September 22, 2016) | ||
| 505 | 8 | |a We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Public relations |2 bicssc | |
| 650 | 7 | |a Communication studies |2 bicssc | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Communication in management |2 fast | |
| 650 | 4 | |a Communication in management |a Business communication | |
| 655 | 7 | |8 1\p |0 (DE-588)1071861417 |a Konferenzschrift |2 gnd-content | |
| 700 | 1 | |a Simcic Brnn, Peggy |4 edt | |
| 700 | 1 | |a Romenti, Stefania |4 edt | |
| 700 | 1 | |a Zerfaß, Ansgar |d 1965- |0 (DE-588)115351825 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |t Management game of communication |b First edition |d Bingley, UK : Emerald Group Publishing Limited, 2016 |z 9781786357168 |z 178635716X |
| 912 | |a ZDB-4-EBU |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030746638 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1353294 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&&scope=site&&db=nlebk&&db=nlabk&&AN=1353294 |l FNU01 |p ZDB-4-NLEBK |q ZDB-4-NLEBK_EK20 |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1353294 |l UBM01 |p ZDB-4-EBU |q UBM_PDA_EBU_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804179192610291712 |
|---|---|
| any_adam_object | |
| author2 | Simcic Brnn, Peggy Romenti, Stefania Zerfaß, Ansgar 1965- |
| author2_role | edt edt edt |
| author2_variant | b p s bp bps s r sr a z az |
| author_GND | (DE-588)115351825 |
| author_facet | Simcic Brnn, Peggy Romenti, Stefania Zerfaß, Ansgar 1965- |
| building | Verbundindex |
| bvnumber | BV045360047 |
| collection | ZDB-4-EBU ZDB-4-NLEBK |
| contents | We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication |
| ctrlnum | (ZDB-4-EBU)ocn958651132 (OCoLC)958651132 (DE-599)BVBBV045360047 |
| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03921nmm a2200553zcb4500</leader><controlfield tag="001">BV045360047</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200311 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181212s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781786357151</subfield><subfield code="9">978-1-78635-715-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1786357151</subfield><subfield code="9">1-78635-715-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn958651132</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)958651132</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045360047</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.45</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The management game of communication</subfield><subfield code="c">edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, UK</subfield><subfield code="b">Emerald Group Publishing Limited</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xviii, 297 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in public relations and communication management</subfield><subfield code="v">v. 1</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; title from PDF title page (EBSCO, viewed September 22, 2016)</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Public relations</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Communication studies</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business communication</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Communication in management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in management</subfield><subfield code="a">Business communication</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Simcic Brnn, Peggy</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Romenti, Stefania</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zerfaß, Ansgar</subfield><subfield code="d">1965-</subfield><subfield code="0">(DE-588)115351825</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="t">Management game of communication</subfield><subfield code="b">First edition</subfield><subfield code="d">Bingley, UK : Emerald Group Publishing Limited, 2016</subfield><subfield code="z">9781786357168</subfield><subfield code="z">178635716X</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030746638</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1353294</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&&scope=site&&db=nlebk&&db=nlabk&&AN=1353294</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">ZDB-4-NLEBK_EK20</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1353294</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">UBM_PDA_EBU_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)1071861417 Konferenzschrift gnd-content |
| genre_facet | Konferenzschrift |
| id | DE-604.BV045360047 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:58Z |
| institution | BVB |
| isbn | 9781786357151 1786357151 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030746638 |
| oclc_num | 958651132 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-1049 |
| owner_facet | DE-19 DE-BY-UBM DE-1049 |
| physical | 1 online resource (xviii, 297 pages) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK ZDB-4-EBU FLA_PDA_EBU ZDB-4-NLEBK ZDB-4-NLEBK_EK20 ZDB-4-EBU UBM_PDA_EBU_Kauf |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Emerald Group Publishing Limited |
| record_format | marc |
| series2 | Advances in public relations and communication management |
| spelling | The management game of communication edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway First edition Bingley, UK Emerald Group Publishing Limited 2016 1 online resource (xviii, 297 pages) txt rdacontent c rdamedia cr rdacarrier Advances in public relations and communication management v. 1 Online resource; title from PDF title page (EBSCO, viewed September 22, 2016) We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Public relations bicssc Communication studies bicssc Business communication fast Communication in management fast Communication in management Business communication 1\p (DE-588)1071861417 Konferenzschrift gnd-content Simcic Brnn, Peggy edt Romenti, Stefania edt Zerfaß, Ansgar 1965- (DE-588)115351825 edt Erscheint auch als Druck-Ausgabe Management game of communication First edition Bingley, UK : Emerald Group Publishing Limited, 2016 9781786357168 178635716X 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The management game of communication We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Public relations bicssc Communication studies bicssc Business communication fast Communication in management fast Communication in management Business communication |
| subject_GND | (DE-588)1071861417 |
| title | The management game of communication |
| title_auth | The management game of communication |
| title_exact_search | The management game of communication |
| title_full | The management game of communication edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway |
| title_fullStr | The management game of communication edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway |
| title_full_unstemmed | The management game of communication edited by Peggy Simcic Brnn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway |
| title_short | The management game of communication |
| title_sort | the management game of communication |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Public relations bicssc Communication studies bicssc Business communication fast Communication in management fast Communication in management Business communication |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Public relations Communication studies Business communication Communication in management Communication in management Business communication Konferenzschrift |
| work_keys_str_mv | AT simcicbrnnpeggy themanagementgameofcommunication AT romentistefania themanagementgameofcommunication AT zerfaßansgar themanagementgameofcommunication |