B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page, Limited
2017
|
| Subjects: | |
| Summary: | Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape |
| Item Description: | Description based on publisher supplied metadata and other sources |
| ISBN: | 9780749481070 |
Staff View
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Record in the Search Index
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| id | DE-604.BV045217359 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:56:37Z |
| institution | BVB |
| isbn | 9780749481070 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030606037 |
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| owner_facet | DE-862 DE-BY-FWS |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Kogan Page, Limited |
| record_format | marc |
| spellingShingle | Taylor, Heidi B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_auth | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_exact_search | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_full | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_fullStr | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_full_unstemmed | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_short | B2B Marketing Strategy |
| title_sort | b2b marketing strategy differentiate develop and deliver lasting customer engagement |
| title_sub | Differentiate, Develop and Deliver Lasting Customer Engagement |
| topic | Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Industrial marketing Business-to-Business-Marketing |
| work_keys_str_mv | AT taylorheidi b2bmarketingstrategydifferentiatedevelopanddeliverlastingcustomerengagement |