B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page, Limited
2017
|
| Schlagworte: | |
| Zusammenfassung: | Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| ISBN: | 9780749481070 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045217359 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 181002s2017 |||| 00||| eng d | ||
| 020 | |a 9780749481070 |9 978-0-7494-8107-0 | ||
| 035 | |a (DE-599)BVBBV045217359 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-862 | ||
| 082 | 0 | |a 658.8/04 | |
| 100 | 1 | |a Taylor, Heidi |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a B2B Marketing Strategy |b Differentiate, Develop and Deliver Lasting Customer Engagement |
| 264 | 1 | |a London |b Kogan Page, Limited |c 2017 | |
| 264 | 4 | |c © 2018 | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | |a Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape | ||
| 650 | 4 | |a Industrial marketing | |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-8107-0 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030606037 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 702744 |
|---|---|
| _version_ | 1806185001152151552 |
| any_adam_object | |
| author | Taylor, Heidi |
| author_facet | Taylor, Heidi |
| author_role | aut |
| author_sort | Taylor, Heidi |
| author_variant | h t ht |
| building | Verbundindex |
| bvnumber | BV045217359 |
| ctrlnum | (DE-599)BVBBV045217359 |
| dewey-full | 658.8/04 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/04 |
| dewey-search | 658.8/04 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01336nam a2200349zc 4500</leader><controlfield tag="001">BV045217359</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">181002s2017 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749481070</subfield><subfield code="9">978-0-7494-8107-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045217359</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/04</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Taylor, Heidi</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">B2B Marketing Strategy</subfield><subfield code="b">Differentiate, Develop and Deliver Lasting Customer Engagement</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page, Limited</subfield><subfield code="c">2017</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2018</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-7494-8107-0</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030606037</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV045217359 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:37:25Z |
| institution | BVB |
| isbn | 9780749481070 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030606037 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Kogan Page, Limited |
| record_format | marc |
| spellingShingle | Taylor, Heidi B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_auth | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_exact_search | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_full | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_fullStr | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_full_unstemmed | B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement |
| title_short | B2B Marketing Strategy |
| title_sort | b2b marketing strategy differentiate develop and deliver lasting customer engagement |
| title_sub | Differentiate, Develop and Deliver Lasting Customer Engagement |
| topic | Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Industrial marketing Business-to-Business-Marketing |
| work_keys_str_mv | AT taylorheidi b2bmarketingstrategydifferentiatedevelopanddeliverlastingcustomerengagement |