Introduction to strategic public relations: digital, global, and socially responsible communication
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks
SAGE Publications
[2019]
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xxviii, 464 Seiten Illustrationen, Diagramme |
| ISBN: | 9781506358031 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044900756 | ||
| 003 | DE-604 | ||
| 005 | 20180426 | ||
| 007 | t | ||
| 008 | 180411s2019 xxua||| |||| 00||| eng d | ||
| 010 | |a 017039375 | ||
| 020 | |a 9781506358031 |9 978-1-5063-5803-1 | ||
| 035 | |a (OCoLC)1032681161 | ||
| 035 | |a (DE-599)BVBBV044900756 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-N2 |a DE-1050 |a DE-11 | ||
| 050 | 0 | |a HM1221 | |
| 082 | 0 | |a 659.2 |2 23 | |
| 084 | |a AP 17420 |0 (DE-625)7008: |2 rvk | ||
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Page, Janis Teruggi |4 aut | |
| 245 | 1 | 0 | |a Introduction to strategic public relations |b digital, global, and socially responsible communication |c Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University |
| 264 | 1 | |a Thousand Oaks |b SAGE Publications |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a xxviii, 464 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Public relations | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Parnell, Lawrence J. |4 aut | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030294559&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030294559 | ||
Record in the Search Index
| _version_ | 1804178455850385408 |
|---|---|
| adam_text | INTRODUCTION TO STRATEGIC PUBLIC RELATIONS
/ PAGE, JANIS TERUGGIYYEAUTHOR
: 2018
TABLE OF CONTENTS / INHALTSVERZEICHNIS
UNDERSTANDING PUBLIC RELATIONS
UNIT 1: PUBLIC RELATIONS ROLE & FUNCTION IN SOCIETY
WHAT IS PUBLIC RELATIONS?
HISTORY AND EVOLUTION OF MODERN PR
ETHICS AND LAW IN PUBLIC RELATIONS
BEGINNING THE PR PLAN
EXECUTING THE PR PLAN
PRACTICING PUBLIC RELATIONS IN A SOCIALLY RESPONSIBLE WORLD
UNIT 2: PUBLIC RELATIONS TACTICS
PR WRITING : PERSUASIVE AND AUDIENCE-FOCUSED
MEDIA RELATIONS
SOCIAL MEDIA AND EMERGING TECHNOLOGIES
UNIT 3: GENERAL PRACTICE AREAS
CORPORATE SOCIAL RESPONSIBILITY AND COMMUNITY RELATIONS
EMPLOYEE RELATIONS
CORPORATE COMMUNICATION AND REPUTATION MANAGEMENT
CRISIS RELATIONS AND ISSUES MANAGEMENT
UNIT 4: SPECIALTY PRACTICE AREAS
SPORTS, ENTERTAINMENT, AND TOURISM PR
NONPROFIT, HEALTH, EDUCATION, & COMMUNITY ORGANIZATION PR
PUBLIC AFFAIRS, GOVERNMENT RELATIONS, AND POLITICAL COMMUNICATION
INTERNATIONAL PR AND PUBLIC DIPLOMACY?
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Page, Janis Teruggi Parnell, Lawrence J. |
| author_facet | Page, Janis Teruggi Parnell, Lawrence J. |
| author_role | aut aut |
| author_sort | Page, Janis Teruggi |
| author_variant | j t p jt jtp l j p lj ljp |
| building | Verbundindex |
| bvnumber | BV044900756 |
| callnumber-first | H - Social Science |
| callnumber-label | HM1221 |
| callnumber-raw | HM1221 |
| callnumber-search | HM1221 |
| callnumber-sort | HM 41221 |
| callnumber-subject | HM - Sociology |
| classification_rvk | AP 17420 QP 637 |
| ctrlnum | (OCoLC)1032681161 (DE-599)BVBBV044900756 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01658nam a2200421 c 4500</leader><controlfield tag="001">BV044900756</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180426 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180411s2019 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">017039375</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781506358031</subfield><subfield code="9">978-1-5063-5803-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1032681161</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044900756</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HM1221</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17420</subfield><subfield code="0">(DE-625)7008:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Page, Janis Teruggi</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Introduction to strategic public relations</subfield><subfield code="b">digital, global, and socially responsible communication</subfield><subfield code="c">Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oaks</subfield><subfield code="b">SAGE Publications</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxviii, 464 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Parnell, Lawrence J.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030294559&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030294559</subfield></datafield></record></collection> |
| id | DE-604.BV044900756 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:04:15Z |
| institution | BVB |
| isbn | 9781506358031 |
| language | English |
| lccn | 017039375 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030294559 |
| oclc_num | 1032681161 |
| open_access_boolean | |
| owner | DE-N2 DE-1050 DE-11 |
| owner_facet | DE-N2 DE-1050 DE-11 |
| physical | xxviii, 464 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | SAGE Publications |
| record_format | marc |
| spelling | Page, Janis Teruggi aut Introduction to strategic public relations digital, global, and socially responsible communication Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University Thousand Oaks SAGE Publications [2019] © 2019 xxviii, 464 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Parnell, Lawrence J. aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030294559&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Page, Janis Teruggi Parnell, Lawrence J. Introduction to strategic public relations digital, global, and socially responsible communication Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Introduction to strategic public relations digital, global, and socially responsible communication |
| title_auth | Introduction to strategic public relations digital, global, and socially responsible communication |
| title_exact_search | Introduction to strategic public relations digital, global, and socially responsible communication |
| title_full | Introduction to strategic public relations digital, global, and socially responsible communication Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University |
| title_fullStr | Introduction to strategic public relations digital, global, and socially responsible communication Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University |
| title_full_unstemmed | Introduction to strategic public relations digital, global, and socially responsible communication Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University |
| title_short | Introduction to strategic public relations |
| title_sort | introduction to strategic public relations digital global and socially responsible communication |
| title_sub | digital, global, and socially responsible communication |
| topic | Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030294559&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT pagejanisteruggi introductiontostrategicpublicrelationsdigitalglobalandsociallyresponsiblecommunication AT parnelllawrencej introductiontostrategicpublicrelationsdigitalglobalandsociallyresponsiblecommunication |