Introduction to strategic public relations: digital, global, and socially responsible communication
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks
SAGE Publications
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxviii, 464 Seiten Illustrationen, Diagramme |
| ISBN: | 9781506358031 |
Internformat
MARC
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| 245 | 1 | 0 | |a Introduction to strategic public relations |b digital, global, and socially responsible communication |c Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University |
| 264 | 1 | |a Thousand Oaks |b SAGE Publications |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a xxviii, 464 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Public relations | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-030294559 | ||
Datensatz im Suchindex
| _version_ | 1804178455850385408 |
|---|---|
| adam_text | INTRODUCTION TO STRATEGIC PUBLIC RELATIONS
/ PAGE, JANIS TERUGGIYYEAUTHOR
: 2018
TABLE OF CONTENTS / INHALTSVERZEICHNIS
UNDERSTANDING PUBLIC RELATIONS
UNIT 1: PUBLIC RELATIONS ROLE & FUNCTION IN SOCIETY
WHAT IS PUBLIC RELATIONS?
HISTORY AND EVOLUTION OF MODERN PR
ETHICS AND LAW IN PUBLIC RELATIONS
BEGINNING THE PR PLAN
EXECUTING THE PR PLAN
PRACTICING PUBLIC RELATIONS IN A SOCIALLY RESPONSIBLE WORLD
UNIT 2: PUBLIC RELATIONS TACTICS
PR WRITING : PERSUASIVE AND AUDIENCE-FOCUSED
MEDIA RELATIONS
SOCIAL MEDIA AND EMERGING TECHNOLOGIES
UNIT 3: GENERAL PRACTICE AREAS
CORPORATE SOCIAL RESPONSIBILITY AND COMMUNITY RELATIONS
EMPLOYEE RELATIONS
CORPORATE COMMUNICATION AND REPUTATION MANAGEMENT
CRISIS RELATIONS AND ISSUES MANAGEMENT
UNIT 4: SPECIALTY PRACTICE AREAS
SPORTS, ENTERTAINMENT, AND TOURISM PR
NONPROFIT, HEALTH, EDUCATION, & COMMUNITY ORGANIZATION PR
PUBLIC AFFAIRS, GOVERNMENT RELATIONS, AND POLITICAL COMMUNICATION
INTERNATIONAL PR AND PUBLIC DIPLOMACY?
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Page, Janis Teruggi Parnell, Lawrence J. |
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| building | Verbundindex |
| bvnumber | BV044900756 |
| callnumber-first | H - Social Science |
| callnumber-label | HM1221 |
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| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:04:15Z |
| institution | BVB |
| isbn | 9781506358031 |
| language | English |
| lccn | 017039375 |
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| owner_facet | DE-N2 DE-1050 DE-11 |
| physical | xxviii, 464 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
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| publishDateSort | 2019 |
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| spelling | Page, Janis Teruggi aut Introduction to strategic public relations digital, global, and socially responsible communication Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University Thousand Oaks SAGE Publications [2019] © 2019 xxviii, 464 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Parnell, Lawrence J. aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030294559&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Page, Janis Teruggi Parnell, Lawrence J. Introduction to strategic public relations digital, global, and socially responsible communication Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Introduction to strategic public relations digital, global, and socially responsible communication |
| title_auth | Introduction to strategic public relations digital, global, and socially responsible communication |
| title_exact_search | Introduction to strategic public relations digital, global, and socially responsible communication |
| title_full | Introduction to strategic public relations digital, global, and socially responsible communication Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University |
| title_fullStr | Introduction to strategic public relations digital, global, and socially responsible communication Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University |
| title_full_unstemmed | Introduction to strategic public relations digital, global, and socially responsible communication Janis Teruggi Page, George Washington University, Lawrence J. Parnell, George Washington University |
| title_short | Introduction to strategic public relations |
| title_sort | introduction to strategic public relations digital global and socially responsible communication |
| title_sub | digital, global, and socially responsible communication |
| topic | Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030294559&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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