Marketing and customer loyalty: the extra step approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham, Switzerland
Springer
[2017]
|
| Schriftenreihe: | International series in advanced management studies
|
| Schlagworte: | |
| Beschreibung: | xi, 126 Seiten Diagramme |
| ISBN: | 9783319519906 |
| ISSN: | 2366-8814 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Cavallone, Mauro |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a L' approccio TES marketing |
| 245 | 1 | 0 | |a Marketing and customer loyalty |b the extra step approach |c Mauro Cavallone |
| 264 | 1 | |a Cham, Switzerland |b Springer |c [2017] | |
| 300 | |a xi, 126 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a International series in advanced management studies |x 2366-8814 | |
| 546 | |a Aus dem Italienischen übersetzt | ||
| 650 | 4 | |a Business | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Customer Relationship Management | |
| 650 | 4 | |a Consumer Behavior | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Kundentreue |0 (DE-588)4393499-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029746093 | ||
Datensatz im Suchindex
| _version_ | 1804177578000384000 |
|---|---|
| any_adam_object | |
| author | Cavallone, Mauro |
| author_facet | Cavallone, Mauro |
| author_role | aut |
| author_sort | Cavallone, Mauro |
| author_variant | m c mc |
| building | Verbundindex |
| bvnumber | BV044343093 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)992545705 (DE-599)BVBBV044343093 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044343093 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:18Z |
| institution | BVB |
| isbn | 9783319519906 |
| issn | 2366-8814 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029746093 |
| oclc_num | 992545705 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | xi, 126 Seiten Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer |
| record_format | marc |
| series2 | International series in advanced management studies |
| spelling | Cavallone, Mauro Verfasser aut L' approccio TES marketing Marketing and customer loyalty the extra step approach Mauro Cavallone Cham, Switzerland Springer [2017] xi, 126 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier International series in advanced management studies 2366-8814 Aus dem Italienischen übersetzt Business Customer relations / Management Business and Management Customer Relationship Management Consumer Behavior Wirtschaft Kundentreue (DE-588)4393499-7 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Kundentreue (DE-588)4393499-7 s Marketing-Mix (DE-588)4168908-2 s DE-604 Erscheint auch als Online-Ausgabe 978-3-319-51991-3 |
| spellingShingle | Cavallone, Mauro Marketing and customer loyalty the extra step approach Business Customer relations / Management Business and Management Customer Relationship Management Consumer Behavior Wirtschaft Kundentreue (DE-588)4393499-7 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4393499-7 (DE-588)4168908-2 |
| title | Marketing and customer loyalty the extra step approach |
| title_alt | L' approccio TES marketing |
| title_auth | Marketing and customer loyalty the extra step approach |
| title_exact_search | Marketing and customer loyalty the extra step approach |
| title_full | Marketing and customer loyalty the extra step approach Mauro Cavallone |
| title_fullStr | Marketing and customer loyalty the extra step approach Mauro Cavallone |
| title_full_unstemmed | Marketing and customer loyalty the extra step approach Mauro Cavallone |
| title_short | Marketing and customer loyalty |
| title_sort | marketing and customer loyalty the extra step approach |
| title_sub | the extra step approach |
| topic | Business Customer relations / Management Business and Management Customer Relationship Management Consumer Behavior Wirtschaft Kundentreue (DE-588)4393499-7 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Business Customer relations / Management Business and Management Customer Relationship Management Consumer Behavior Wirtschaft Kundentreue Marketing-Mix |
| work_keys_str_mv | AT cavallonemauro lapprocciotesmarketing AT cavallonemauro marketingandcustomerloyaltytheextrastepapproach |