Cases on consumer-centric marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa.
Business Science Reference
2014
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Beschreibung: | "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | XXI, 351 S. graph. Darst. |
| ISBN: | 9781466643574 9781466643598 |
Internformat
MARC
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|---|---|---|---|
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| 008 | 130625s2014 xxud||| |||| 00||| eng d | ||
| 010 | |a 2013011319 | ||
| 020 | |a 9781466643574 |c hardcover |9 978-1-4666-4357-4 | ||
| 020 | |a 9781466643598 |c (print & perpetual access) |9 978-1-4666-4359-8 | ||
| 035 | |a (OCoLC)862796782 | ||
| 035 | |a (DE-599)BVBBV041106344 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-521 |a DE-19 |a DE-945 | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Jham, Vimi |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases on consumer-centric marketing management |c Vimi Jham ; Sandeep Puri |
| 246 | 1 | 3 | |a Consumer-centric marketing management |
| 264 | 1 | |a Hershey, Pa. |b Business Science Reference |c 2014 | |
| 300 | |a XXI, 351 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 4 | |a Customer relations |v Case studies | |
| 650 | 4 | |a Customer services |v Case studies | |
| 650 | 4 | |a Consumer behavior |v Case studies | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundentreue |0 (DE-588)4393499-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Kundentreue |0 (DE-588)4393499-7 |D s |
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| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Puri, Sandeep |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4666-4358-1 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026082645 | ||
Datensatz im Suchindex
| _version_ | 1804150491133771776 |
|---|---|
| any_adam_object | |
| author | Jham, Vimi Puri, Sandeep |
| author_facet | Jham, Vimi Puri, Sandeep |
| author_role | aut aut |
| author_sort | Jham, Vimi |
| author_variant | v j vj s p sp |
| building | Verbundindex |
| bvnumber | BV041106344 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)862796782 (DE-599)BVBBV041106344 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:39:46Z |
| institution | BVB |
| isbn | 9781466643574 9781466643598 |
| language | English |
| lccn | 2013011319 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026082645 |
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| physical | XXI, 351 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Business Science Reference |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Jham, Vimi Verfasser aut Cases on consumer-centric marketing management Vimi Jham ; Sandeep Puri Consumer-centric marketing management Hershey, Pa. Business Science Reference 2014 XXI, 351 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher. Includes bibliographical references and index Marketing Management Case studies Customer relations Case studies Customer services Case studies Consumer behavior Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundentreue (DE-588)4393499-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Kundentreue (DE-588)4393499-7 s Kundenbindung (DE-588)4384508-3 s Marketingmanagement (DE-588)4168907-0 s b DE-604 Puri, Sandeep Verfasser aut Erscheint auch als Online-Ausgabe 978-1-4666-4358-1 |
| spellingShingle | Jham, Vimi Puri, Sandeep Cases on consumer-centric marketing management Marketing Management Case studies Customer relations Case studies Customer services Case studies Consumer behavior Case studies Marketingmanagement (DE-588)4168907-0 gnd Kundenbindung (DE-588)4384508-3 gnd Kundentreue (DE-588)4393499-7 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4384508-3 (DE-588)4393499-7 (DE-588)4522595-3 |
| title | Cases on consumer-centric marketing management |
| title_alt | Consumer-centric marketing management |
| title_auth | Cases on consumer-centric marketing management |
| title_exact_search | Cases on consumer-centric marketing management |
| title_full | Cases on consumer-centric marketing management Vimi Jham ; Sandeep Puri |
| title_fullStr | Cases on consumer-centric marketing management Vimi Jham ; Sandeep Puri |
| title_full_unstemmed | Cases on consumer-centric marketing management Vimi Jham ; Sandeep Puri |
| title_short | Cases on consumer-centric marketing management |
| title_sort | cases on consumer centric marketing management |
| topic | Marketing Management Case studies Customer relations Case studies Customer services Case studies Consumer behavior Case studies Marketingmanagement (DE-588)4168907-0 gnd Kundenbindung (DE-588)4384508-3 gnd Kundentreue (DE-588)4393499-7 gnd |
| topic_facet | Marketing Management Case studies Customer relations Case studies Customer services Case studies Consumer behavior Case studies Marketingmanagement Kundenbindung Kundentreue Fallstudiensammlung |
| work_keys_str_mv | AT jhamvimi casesonconsumercentricmarketingmanagement AT purisandeep casesonconsumercentricmarketingmanagement AT jhamvimi consumercentricmarketingmanagement AT purisandeep consumercentricmarketingmanagement |