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Marketing plans: how to prepare them, how to profit from them

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Bibliographic Details
Main Authors:	McDonald, Malcolm 1938- (Author), Wilson, Hugh A. (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken Wiley [2016]
Edition:	Eighth Edition
Subjects:	Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing Marketingkonzept
Online Access:	DE-860 DE-861 DE-863 DE-862 DE-473 DE-29 Volltext
Physical Description:	1 online resource (xv, 624 Seiten) Illustrationen, Diagramme
ISBN:	9781119309895 9781119217176 9781119217183

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Record in the Search Index

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discipline	Wirtschaftswissenschaften
edition	Eighth Edition
format	Electronic eBook
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id	DE-604.BV043841733
illustrated	Illustrated
indexdate	2025-06-03T04:00:34Z
institution	BVB
isbn	9781119309895 9781119217176 9781119217183
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029252247
oclc_num	959617994 965152357
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owner	DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-473 DE-BY-UBG DE-29 DE-860
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physical	1 online resource (xv, 624 Seiten) Illustrationen, Diagramme
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publishDate	2016
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publisher	Wiley
record_format	marc
spellingShingle	McDonald, Malcolm 1938- Wilson, Hugh A. Marketing plans how to prepare them, how to profit from them Marketing / Management fast Marketing / Planning fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing / Management Marketing / Planning Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4120696-4
title	Marketing plans how to prepare them, how to profit from them
title_auth	Marketing plans how to prepare them, how to profit from them
title_exact_search	Marketing plans how to prepare them, how to profit from them
title_full	Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson
title_fullStr	Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson
title_full_unstemmed	Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson
title_short	Marketing plans
title_sort	marketing plans how to prepare them how to profit from them
title_sub	how to prepare them, how to profit from them
topic	Marketing / Management fast Marketing / Planning fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing / Management Marketing / Planning Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd
topic_facet	Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing Marketingkonzept
url	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119309895
work_keys_str_mv	AT mcdonaldmalcolm marketingplanshowtopreparethemhowtoprofitfromthem AT wilsonhugha marketingplanshowtopreparethemhowtoprofitfromthem

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