Marketing plans: how to prepare them, how to profit from them
Gespeichert in:
Hauptverfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken
Wiley
2016
|
Ausgabe: | Eighth Edition |
Schlagworte: | |
Online-Zugang: | FRO01 FWS01 FWS02 UBG01 UER01 Volltext |
Beschreibung: | 1 online resource (xv, 624 Seiten) Illustrationen, Diagramme |
ISBN: | 9781119309895 |
Internformat
MARC
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245 | 1 | 0 | |a Marketing plans |b how to prepare them, how to profit from them |c Malcolm McDonald, Hugh Wilson |
250 | |a Eighth Edition | ||
264 | 1 | |a Hoboken |b Wiley |c 2016 | |
300 | |a 1 online resource (xv, 624 Seiten) |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 7 | |a Marketing / Management |2 fast | |
650 | 7 | |a Marketing / Planning |2 fast | |
650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Marketing / Management | |
650 | 4 | |a Marketing / Planning | |
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689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Wilson, Hugh A. |0 (DE-588)170265242 |4 aut | |
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Datensatz im Suchindex
DE-BY-FWS_katkey | 658036 |
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any_adam_object | |
author | McDonald, Malcolm 1938- Wilson, Hugh A. |
author_GND | (DE-588)118107585 (DE-588)170265242 |
author_facet | McDonald, Malcolm 1938- Wilson, Hugh A. |
author_role | aut aut |
author_sort | McDonald, Malcolm 1938- |
author_variant | m m mm h a w ha haw |
building | Verbundindex |
bvnumber | BV043841733 |
classification_rvk | QP 612 |
collection | ZDB-35-WIC |
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dewey-full | 658.8/02 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/02 |
dewey-search | 658.8/02 |
dewey-sort | 3658.8 12 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | Eighth Edition |
format | Electronic eBook |
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id | DE-604.BV043841733 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T12:48:48Z |
institution | BVB |
isbn | 9781119309895 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029252247 |
oclc_num | 959617994 965152357 |
open_access_boolean | |
owner | DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-473 DE-BY-UBG DE-29 |
owner_facet | DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-473 DE-BY-UBG DE-29 |
physical | 1 online resource (xv, 624 Seiten) Illustrationen, Diagramme |
psigel | ZDB-35-WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBY_PDA_WIC ZDB-35-WIC UBG_PDA_WIC_Kauf18 ZDB-35-WIC UER_PDA_WIC_Kauf |
publishDate | 2016 |
publishDateSearch | 2016 |
publishDateSort | 2016 |
publisher | Wiley |
record_format | marc |
spellingShingle | McDonald, Malcolm 1938- Wilson, Hugh A. Marketing plans how to prepare them, how to profit from them Marketing / Management fast Marketing / Planning fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing / Management Marketing / Planning Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 |
title | Marketing plans how to prepare them, how to profit from them |
title_auth | Marketing plans how to prepare them, how to profit from them |
title_exact_search | Marketing plans how to prepare them, how to profit from them |
title_full | Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson |
title_fullStr | Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson |
title_full_unstemmed | Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson |
title_short | Marketing plans |
title_sort | marketing plans how to prepare them how to profit from them |
title_sub | how to prepare them, how to profit from them |
topic | Marketing / Management fast Marketing / Planning fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing / Management Marketing / Planning Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing |
url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119309895 |
work_keys_str_mv | AT mcdonaldmalcolm marketingplanshowtopreparethemhowtoprofitfromthem AT wilsonhugha marketingplanshowtopreparethemhowtoprofitfromthem |