Services marketing and management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Sage Publications
2003
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references and indexes Underlying themes -- Managing services -- Service management issues Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums |
| Physical Description: | 1 Online-Ressource (215 pages) |
| ISBN: | 0761941576 1412932165 9780761941576 9781412932165 |
Staff View
MARC
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:31Z |
| institution | BVB |
| isbn | 0761941576 1412932165 9780761941576 9781412932165 |
| language | English |
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| spelling | Gilmore, Audrey Verfasser aut Services marketing and management Audrey Gilmore London Sage Publications 2003 1 Online-Ressource (215 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and indexes Underlying themes -- Managing services -- Service management issues Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums Services (Industrie) / Marketing Services (Industrie) / Gestion BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Service industries / Management fast Service industries / Marketing fast Dienstverlening gtt Marketing gtt Management gtt Wirtschaft Service industries Marketing Service industries Management Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 1\p DE-604 Dienstleistung (DE-588)4012178-1 s 2\p DE-604 3\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 0-7619-4158-4 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7619-4158-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251392 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gilmore, Audrey Services marketing and management Services (Industrie) / Marketing Services (Industrie) / Gestion BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Service industries / Management fast Service industries / Marketing fast Dienstverlening gtt Marketing gtt Management gtt Wirtschaft Service industries Marketing Service industries Management Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Management (DE-588)4037278-9 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4037278-9 (DE-588)4012181-1 |
| title | Services marketing and management |
| title_auth | Services marketing and management |
| title_exact_search | Services marketing and management |
| title_full | Services marketing and management Audrey Gilmore |
| title_fullStr | Services marketing and management Audrey Gilmore |
| title_full_unstemmed | Services marketing and management Audrey Gilmore |
| title_short | Services marketing and management |
| title_sort | services marketing and management |
| topic | Services (Industrie) / Marketing Services (Industrie) / Gestion BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Service industries / Management fast Service industries / Marketing fast Dienstverlening gtt Marketing gtt Management gtt Wirtschaft Service industries Marketing Service industries Management Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Management (DE-588)4037278-9 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| topic_facet | Services (Industrie) / Marketing Services (Industrie) / Gestion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Service industries / Management Service industries / Marketing Dienstverlening Marketing Management Wirtschaft Service industries Marketing Service industries Management Dienstleistung Dienstleistungsbetrieb |
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