The tao of loyalty: winning with employees
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Bibliographic Details
Main Author: Rao, Ajit (Author)
Format: Electronic eBook
Language:English
Published: New Delhi Response Books 2006
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references (pages 251-252) and index
The 5th P of marketing -- Emotional loyalty -- Loyalty segmentation -- Eleven factors that matter -- The managerial grid: task and people -- The task factors -- The people factors -- Communication -- The three levers -- The role of leadership -- The role of HR -- The role of the boss
In today's business environment, people, rather than products, technology and processes are increasingly becoming the crucial factor in differentiating profitable organizations from those that are not. It is therefore important to understand employee commitment and loyalty in organizations. This book begins by defining loyalty, the types of loyalty (emotional and behavioral) and how these can be measured and interpreted. In a lucid and interactive manner, the author discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield l
Physical Description:1 Online-Ressource (257 pages)
ISBN:8132102835
9780761935544
9788132102830

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