Putting the luxe back in luxury: how new consumer values are redefining the way we market luxury
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, NY
Paramount Market Pub.
[2011]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding |
| Beschreibung: | 1 Online-Ressource (xvi, 256 pages) |
| ISBN: | 9781461943617 1461943612 9780981986944 0981986943 |
Internformat
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| 245 | 1 | 0 | |a Putting the luxe back in luxury |b how new consumer values are redefining the way we market luxury |c Pamela N. Danziger |
| 264 | 1 | |a Ithaca, NY |b Paramount Market Pub. |c [2011] | |
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| 500 | |a Includes index | ||
| 500 | |a Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought | ||
| 500 | |a The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Luxuries / Marketing |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
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| 650 | 4 | |a Target marketing | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Danziger, Pamela N. |
| author_facet | Danziger, Pamela N. |
| author_role | aut |
| author_sort | Danziger, Pamela N. |
| author_variant | p n d pn pnd |
| building | Verbundindex |
| bvnumber | BV042970475 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)858862035 (DE-599)BVBBV042970475 |
| dewey-full | 658.804 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | DANZ 658.804 |
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| dewey-sort | 3658.804 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042970475 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:06Z |
| institution | BVB |
| isbn | 9781461943617 1461943612 9780981986944 0981986943 |
| language | English |
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| spelling | Danziger, Pamela N. Verfasser aut Putting the luxe back in luxury how new consumer values are redefining the way we market luxury Pamela N. Danziger Ithaca, NY Paramount Market Pub. [2011] 1 Online-Ressource (xvi, 256 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Luxuries / Marketing fast Target marketing fast Wirtschaft Luxuries Marketing Target marketing Consumer behavior http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=642194 Aggregator Volltext |
| spellingShingle | Danziger, Pamela N. Putting the luxe back in luxury how new consumer values are redefining the way we market luxury BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Luxuries / Marketing fast Target marketing fast Wirtschaft Luxuries Marketing Target marketing Consumer behavior |
| title | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury |
| title_auth | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury |
| title_exact_search | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury |
| title_full | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury Pamela N. Danziger |
| title_fullStr | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury Pamela N. Danziger |
| title_full_unstemmed | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury Pamela N. Danziger |
| title_short | Putting the luxe back in luxury |
| title_sort | putting the luxe back in luxury how new consumer values are redefining the way we market luxury |
| title_sub | how new consumer values are redefining the way we market luxury |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Luxuries / Marketing fast Target marketing fast Wirtschaft Luxuries Marketing Target marketing Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Luxuries / Marketing Target marketing Wirtschaft Luxuries Marketing |
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