Putting the luxe back in luxury: how new consumer values are redefining the way we market luxury
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ithaca, NY
Paramount Market Pub.
[2011]
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes index Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding |
| Physical Description: | 1 Online-Ressource (xvi, 256 pages) |
| ISBN: | 9781461943617 1461943612 9780981986944 0981986943 |
Staff View
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Record in the Search Index
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| id | DE-604.BV042970475 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:06Z |
| institution | BVB |
| isbn | 9781461943617 1461943612 9780981986944 0981986943 |
| language | English |
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| oclc_num | 858862035 |
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| physical | 1 Online-Ressource (xvi, 256 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Paramount Market Pub. |
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| spelling | Danziger, Pamela N. Verfasser aut Putting the luxe back in luxury how new consumer values are redefining the way we market luxury Pamela N. Danziger Ithaca, NY Paramount Market Pub. [2011] 1 Online-Ressource (xvi, 256 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Luxuries / Marketing fast Target marketing fast Wirtschaft Luxuries Marketing Target marketing Consumer behavior http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=642194 Aggregator Volltext |
| spellingShingle | Danziger, Pamela N. Putting the luxe back in luxury how new consumer values are redefining the way we market luxury BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Luxuries / Marketing fast Target marketing fast Wirtschaft Luxuries Marketing Target marketing Consumer behavior |
| title | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury |
| title_auth | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury |
| title_exact_search | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury |
| title_full | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury Pamela N. Danziger |
| title_fullStr | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury Pamela N. Danziger |
| title_full_unstemmed | Putting the luxe back in luxury how new consumer values are redefining the way we market luxury Pamela N. Danziger |
| title_short | Putting the luxe back in luxury |
| title_sort | putting the luxe back in luxury how new consumer values are redefining the way we market luxury |
| title_sub | how new consumer values are redefining the way we market luxury |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Luxuries / Marketing fast Target marketing fast Wirtschaft Luxuries Marketing Target marketing Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Luxuries / Marketing Target marketing Wirtschaft Luxuries Marketing |
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