The ultimate marketing toolkit: ads that attract customers, brochures that create buzz, Web sites that wow
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Avon, Mass.
Adams Media
2009
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Previous ed.: 2006. - Includes index From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques Cover; Book Title; Copyright; Contents; Introduction: Open Up Your Toolkit; Chapter 1: The Thirty-Second Sound Bite; Chapter 2: The Unique Logo; Chapter 3: The Tag Line; Chapter 4: The Business Card; Chapter 5: The Letterhead; Chapter 6: The Bio; Chapter 7: The Introductory Letter; Chapter 8: The Postcard; Chapter 9: The Press Release; Chapter 10: The Ad; Chapter 11: The Brochure; Chapter 12: The Web Site; Chapter 13: The Newsletter; Chapter 14: When To Hire A Professional; Samples; Permissions And Credits; Index |
| Physical Description: | 1 Online-Ressource (xi, 227 p.) |
| ISBN: | 9781440514128 1440514127 9781598698930 1598698931 9781440500893 1440500894 |
Staff View
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| illustrated | Not Illustrated |
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| spelling | Peters, Paula Verfasser aut The ultimate marketing toolkit ads that attract customers, brochures that create buzz, Web sites that wow Paula Peters 2nd ed Avon, Mass. Adams Media 2009 1 Online-Ressource (xi, 227 p.) txt rdacontent c rdamedia cr rdacarrier Previous ed.: 2006. - Includes index From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques Cover; Book Title; Copyright; Contents; Introduction: Open Up Your Toolkit; Chapter 1: The Thirty-Second Sound Bite; Chapter 2: The Unique Logo; Chapter 3: The Tag Line; Chapter 4: The Business Card; Chapter 5: The Letterhead; Chapter 6: The Bio; Chapter 7: The Introductory Letter; Chapter 8: The Postcard; Chapter 9: The Press Release; Chapter 10: The Ad; Chapter 11: The Brochure; Chapter 12: The Web Site; Chapter 13: The Newsletter; Chapter 14: When To Hire A Professional; Samples; Permissions And Credits; Index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Marketing fast Sales promotion fast Marketing Wirtschaft Marketing United States Sales promotion United States Advertising United States USA http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=418827 Aggregator Volltext |
| spellingShingle | Peters, Paula The ultimate marketing toolkit ads that attract customers, brochures that create buzz, Web sites that wow BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Marketing fast Sales promotion fast Marketing Wirtschaft Marketing United States Sales promotion United States Advertising United States |
| title | The ultimate marketing toolkit ads that attract customers, brochures that create buzz, Web sites that wow |
| title_auth | The ultimate marketing toolkit ads that attract customers, brochures that create buzz, Web sites that wow |
| title_exact_search | The ultimate marketing toolkit ads that attract customers, brochures that create buzz, Web sites that wow |
| title_full | The ultimate marketing toolkit ads that attract customers, brochures that create buzz, Web sites that wow Paula Peters |
| title_fullStr | The ultimate marketing toolkit ads that attract customers, brochures that create buzz, Web sites that wow Paula Peters |
| title_full_unstemmed | The ultimate marketing toolkit ads that attract customers, brochures that create buzz, Web sites that wow Paula Peters |
| title_short | The ultimate marketing toolkit |
| title_sort | the ultimate marketing toolkit ads that attract customers brochures that create buzz web sites that wow |
| title_sub | ads that attract customers, brochures that create buzz, Web sites that wow |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Marketing fast Sales promotion fast Marketing Wirtschaft Marketing United States Sales promotion United States Advertising United States |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Marketing Sales promotion Wirtschaft Marketing United States Sales promotion United States Advertising United States USA |
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