Brand America: the making, unmaking and remaking of the greatest national image of all time
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Marshall Cavendish Business
2010
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Previous edition: "Brand America : the mother of all brands," London: Cyan, 2004 Includes bibliographical references (pages 191-195) Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes |
| Physical Description: | 1 Online-Ressource (198 pages) |
| ISBN: | 9789814346160 9814346160 1905736568 9781905736560 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042966136 | ||
| 003 | DE-604 | ||
| 005 | 20241031 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 9789814346160 |c electronic bk. |9 978-981-4346-16-0 | ||
| 020 | |a 9814346160 |c electronic bk. |9 981-4346-16-0 | ||
| 020 | |a 1905736568 |9 1-905736-56-8 | ||
| 020 | |a 9781905736560 |9 978-1-905736-56-0 | ||
| 020 | |a 9781905736560 |9 978-1-905736-56-0 | ||
| 020 | |a 1905736568 |9 1-905736-56-8 | ||
| 035 | |a (OCoLC)702117528 | ||
| 035 | |a (DE-599)BVBBV042966136 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8270973 |2 22 | |
| 100 | 1 | |a Anholt, Simon |e Verfasser |0 (DE-588)130354244 |4 aut | |
| 245 | 1 | 0 | |a Brand America |b the making, unmaking and remaking of the greatest national image of all time |c Simon Anholt and Jeremy Hildreth |
| 250 | |a 1st ed | ||
| 264 | 1 | |a London |b Marshall Cavendish Business |c 2010 | |
| 300 | |a 1 Online-Ressource (198 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Previous edition: "Brand America : the mother of all brands," London: Cyan, 2004 | ||
| 500 | |a Includes bibliographical references (pages 191-195) | ||
| 500 | |a Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography | ||
| 500 | |a Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes | ||
| 650 | 4 | |a United States / Foreign economic relations | |
| 650 | 4 | |a United States / History | |
| 650 | 4 | |a Business | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Anti-Americanism |2 fast | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a International economic relations |2 fast | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Weltwirtschaft | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) |z United States | |
| 650 | 4 | |a Brand name products |z United States | |
| 650 | 4 | |a Anti-Americanism | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Hildreth, Jeremy |e Sonstige |0 (DE-588)130354252 |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=351442 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-028392003 | |
Record in the Search Index
| _version_ | 1814419530932289536 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Anholt, Simon |
| author_GND | (DE-588)130354244 (DE-588)130354252 |
| author_facet | Anholt, Simon |
| author_role | aut |
| author_sort | Anholt, Simon |
| author_variant | s a sa |
| building | Verbundindex |
| bvnumber | BV042966136 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)702117528 (DE-599)BVBBV042966136 |
| dewey-full | 658.8270973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8270973 |
| dewey-search | 658.8270973 |
| dewey-sort | 3658.8270973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV042966136</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241031</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789814346160</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-981-4346-16-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9814346160</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">981-4346-16-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1905736568</subfield><subfield code="9">1-905736-56-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781905736560</subfield><subfield code="9">978-1-905736-56-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781905736560</subfield><subfield code="9">978-1-905736-56-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1905736568</subfield><subfield code="9">1-905736-56-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)702117528</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042966136</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8270973</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Anholt, Simon</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130354244</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand America</subfield><subfield code="b">the making, unmaking and remaking of the greatest national image of all time</subfield><subfield code="c">Simon Anholt and Jeremy Hildreth</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Marshall Cavendish Business</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (198 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Previous edition: "Brand America : the mother of all brands," London: Cyan, 2004</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 191-195)</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">United States / Foreign economic relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">United States / History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Anti-Americanism</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Brand name products</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">International economic relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Geschichte</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Weltwirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Anti-Americanism</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hildreth, Jeremy</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)130354252</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=351442</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028392003</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV042966136 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-31T09:01:45Z |
| institution | BVB |
| isbn | 9789814346160 9814346160 1905736568 9781905736560 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028392003 |
| oclc_num | 702117528 |
| open_access_boolean | |
| physical | 1 Online-Ressource (198 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Marshall Cavendish Business |
| record_format | marc |
| spelling | Anholt, Simon Verfasser (DE-588)130354244 aut Brand America the making, unmaking and remaking of the greatest national image of all time Simon Anholt and Jeremy Hildreth 1st ed London Marshall Cavendish Business 2010 1 Online-Ressource (198 pages) txt rdacontent c rdamedia cr rdacarrier Previous edition: "Brand America : the mother of all brands," London: Cyan, 2004 Includes bibliographical references (pages 191-195) Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes United States / Foreign economic relations United States / History Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Anti-Americanism fast Brand name products fast Branding (Marketing) fast International economic relations fast Geschichte Weltwirtschaft Wirtschaft Branding (Marketing) United States Brand name products United States Anti-Americanism USA Hildreth, Jeremy Sonstige (DE-588)130354252 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=351442 Aggregator Volltext |
| spellingShingle | Anholt, Simon Brand America the making, unmaking and remaking of the greatest national image of all time United States / Foreign economic relations United States / History Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Anti-Americanism fast Brand name products fast Branding (Marketing) fast International economic relations fast Geschichte Weltwirtschaft Wirtschaft Branding (Marketing) United States Brand name products United States Anti-Americanism |
| title | Brand America the making, unmaking and remaking of the greatest national image of all time |
| title_auth | Brand America the making, unmaking and remaking of the greatest national image of all time |
| title_exact_search | Brand America the making, unmaking and remaking of the greatest national image of all time |
| title_full | Brand America the making, unmaking and remaking of the greatest national image of all time Simon Anholt and Jeremy Hildreth |
| title_fullStr | Brand America the making, unmaking and remaking of the greatest national image of all time Simon Anholt and Jeremy Hildreth |
| title_full_unstemmed | Brand America the making, unmaking and remaking of the greatest national image of all time Simon Anholt and Jeremy Hildreth |
| title_short | Brand America |
| title_sort | brand america the making unmaking and remaking of the greatest national image of all time |
| title_sub | the making, unmaking and remaking of the greatest national image of all time |
| topic | United States / Foreign economic relations United States / History Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Anti-Americanism fast Brand name products fast Branding (Marketing) fast International economic relations fast Geschichte Weltwirtschaft Wirtschaft Branding (Marketing) United States Brand name products United States Anti-Americanism |
| topic_facet | United States / Foreign economic relations United States / History Business BUSINESS & ECONOMICS / Advertising & Promotion Anti-Americanism Brand name products Branding (Marketing) International economic relations Geschichte Weltwirtschaft Wirtschaft Branding (Marketing) United States Brand name products United States USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=351442 |
| work_keys_str_mv | AT anholtsimon brandamericathemakingunmakingandremakingofthegreatestnationalimageofalltime AT hildrethjeremy brandamericathemakingunmakingandremakingofthegreatestnationalimageofalltime |