Brand America: the making, unmaking and remaking of the greatest national image of all time
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Marshall Cavendish Business
2010
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Previous edition: "Brand America : the mother of all brands," London: Cyan, 2004 Includes bibliographical references (pages 191-195) Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes |
| Beschreibung: | 1 Online-Ressource (198 pages) |
| ISBN: | 9789814346160 9814346160 1905736568 9781905736560 |
Internformat
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| 245 | 1 | 0 | |a Brand America |b the making, unmaking and remaking of the greatest national image of all time |c Simon Anholt and Jeremy Hildreth |
| 250 | |a 1st ed | ||
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| 500 | |a Previous edition: "Brand America : the mother of all brands," London: Cyan, 2004 | ||
| 500 | |a Includes bibliographical references (pages 191-195) | ||
| 500 | |a Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography | ||
| 500 | |a Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes | ||
| 650 | 4 | |a United States / Foreign economic relations | |
| 650 | 4 | |a United States / History | |
| 650 | 4 | |a Business | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Anti-Americanism |2 fast | |
| 650 | 7 | |a Brand name products |2 fast | |
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| 650 | 7 | |a International economic relations |2 fast | |
| 650 | 4 | |a Geschichte | |
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Datensatz im Suchindex
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| author | Anholt, Simon |
| author_GND | (DE-588)130354244 (DE-588)130354252 |
| author_facet | Anholt, Simon |
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| building | Verbundindex |
| bvnumber | BV042966136 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)702117528 (DE-599)BVBBV042966136 |
| dewey-full | 658.8270973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8270973 |
| dewey-sort | 3658.8270973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV042966136 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-31T09:01:45Z |
| institution | BVB |
| isbn | 9789814346160 9814346160 1905736568 9781905736560 |
| language | English |
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| publishDate | 2010 |
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| publisher | Marshall Cavendish Business |
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| spelling | Anholt, Simon Verfasser (DE-588)130354244 aut Brand America the making, unmaking and remaking of the greatest national image of all time Simon Anholt and Jeremy Hildreth 1st ed London Marshall Cavendish Business 2010 1 Online-Ressource (198 pages) txt rdacontent c rdamedia cr rdacarrier Previous edition: "Brand America : the mother of all brands," London: Cyan, 2004 Includes bibliographical references (pages 191-195) Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes United States / Foreign economic relations United States / History Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Anti-Americanism fast Brand name products fast Branding (Marketing) fast International economic relations fast Geschichte Weltwirtschaft Wirtschaft Branding (Marketing) United States Brand name products United States Anti-Americanism USA Hildreth, Jeremy Sonstige (DE-588)130354252 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=351442 Aggregator Volltext |
| spellingShingle | Anholt, Simon Brand America the making, unmaking and remaking of the greatest national image of all time United States / Foreign economic relations United States / History Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Anti-Americanism fast Brand name products fast Branding (Marketing) fast International economic relations fast Geschichte Weltwirtschaft Wirtschaft Branding (Marketing) United States Brand name products United States Anti-Americanism |
| title | Brand America the making, unmaking and remaking of the greatest national image of all time |
| title_auth | Brand America the making, unmaking and remaking of the greatest national image of all time |
| title_exact_search | Brand America the making, unmaking and remaking of the greatest national image of all time |
| title_full | Brand America the making, unmaking and remaking of the greatest national image of all time Simon Anholt and Jeremy Hildreth |
| title_fullStr | Brand America the making, unmaking and remaking of the greatest national image of all time Simon Anholt and Jeremy Hildreth |
| title_full_unstemmed | Brand America the making, unmaking and remaking of the greatest national image of all time Simon Anholt and Jeremy Hildreth |
| title_short | Brand America |
| title_sort | brand america the making unmaking and remaking of the greatest national image of all time |
| title_sub | the making, unmaking and remaking of the greatest national image of all time |
| topic | United States / Foreign economic relations United States / History Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Anti-Americanism fast Brand name products fast Branding (Marketing) fast International economic relations fast Geschichte Weltwirtschaft Wirtschaft Branding (Marketing) United States Brand name products United States Anti-Americanism |
| topic_facet | United States / Foreign economic relations United States / History Business BUSINESS & ECONOMICS / Advertising & Promotion Anti-Americanism Brand name products Branding (Marketing) International economic relations Geschichte Weltwirtschaft Wirtschaft Branding (Marketing) United States Brand name products United States USA |
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