Advertising organizations and publications: a resource guide
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
Sage Publications, Inc.
c2000
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information |
| Beschreibung: | 1 Online-Ressource (xviii, 346 p. :) |
| ISBN: | 9781452221861 1452221863 9780761912361 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042964283 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2000 |||| o||u| ||||||eng d | ||
| 020 | |a 9781452221861 |c electronic bk. |9 978-1-4522-2186-1 | ||
| 020 | |a 1452221863 |c electronic bk. |9 1-4522-2186-3 | ||
| 020 | |a 9780761912361 |9 978-0-7619-1236-1 | ||
| 035 | |a (OCoLC)808342720 | ||
| 035 | |a (DE-599)BVBBV042964283 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 |2 21 | |
| 245 | 1 | 0 | |a Advertising organizations and publications |b a resource guide |c edited by John Philip Jones |
| 264 | 1 | |a Thousand Oaks, Calif. |b Sage Publications, Inc. |c c2000 | |
| 300 | |a 1 Online-Ressource (xviii, 346 p. :) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a Includes bibliographical references | ||
| 500 | |a This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 4 | |a Publicité / États-Unis | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising |z United States | |
| 650 | 4 | |a Advertising | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Jones, John Philip |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-7619-1236-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 0-7619-1237-1 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-0-7619-1237-8 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474162 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028390150 | ||
Datensatz im Suchindex
| _version_ | 1804175288583585792 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042964283 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)808342720 (DE-599)BVBBV042964283 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02141nmm a2200493zc 4500</leader><controlfield tag="001">BV042964283</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2000 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452221861</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4522-2186-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452221863</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4522-2186-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780761912361</subfield><subfield code="9">978-0-7619-1236-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)808342720</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042964283</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">21</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising organizations and publications</subfield><subfield code="b">a resource guide</subfield><subfield code="c">edited by John Philip Jones</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oaks, Calif.</subfield><subfield code="b">Sage Publications, Inc.</subfield><subfield code="c">c2000</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xviii, 346 p. :)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité / États-Unis</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jones, John Philip</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-7619-1236-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">0-7619-1237-1</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-0-7619-1237-8</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474162</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028390150</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV042964283 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:54Z |
| institution | BVB |
| isbn | 9781452221861 1452221863 9780761912361 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028390150 |
| oclc_num | 808342720 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xviii, 346 p. :) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Sage Publications, Inc. |
| record_format | marc |
| spelling | Advertising organizations and publications a resource guide edited by John Philip Jones Thousand Oaks, Calif. Sage Publications, Inc. c2000 1 Online-Ressource (xviii, 346 p. :) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Publicité / États-Unis Publicité Reclame gtt Wirtschaft Advertising United States Advertising USA Jones, John Philip Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-7619-1236-3 Erscheint auch als Druck-Ausgabe 0-7619-1237-1 Erscheint auch als Druck-Ausgabe 978-0-7619-1237-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474162 Aggregator Volltext |
| spellingShingle | Advertising organizations and publications a resource guide BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Publicité / États-Unis Publicité Reclame gtt Wirtschaft Advertising United States Advertising |
| title | Advertising organizations and publications a resource guide |
| title_auth | Advertising organizations and publications a resource guide |
| title_exact_search | Advertising organizations and publications a resource guide |
| title_full | Advertising organizations and publications a resource guide edited by John Philip Jones |
| title_fullStr | Advertising organizations and publications a resource guide edited by John Philip Jones |
| title_full_unstemmed | Advertising organizations and publications a resource guide edited by John Philip Jones |
| title_short | Advertising organizations and publications |
| title_sort | advertising organizations and publications a resource guide |
| title_sub | a resource guide |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Publicité / États-Unis Publicité Reclame gtt Wirtschaft Advertising United States Advertising |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Publicité / États-Unis Publicité Reclame Wirtschaft Advertising United States USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474162 |
| work_keys_str_mv | AT jonesjohnphilip advertisingorganizationsandpublicationsaresourceguide |