Advertising organizations and publications: a resource guide
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Thousand Oaks, Calif.
Sage Publications, Inc.
c2000
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information |
| Physical Description: | 1 Online-Ressource (xviii, 346 p. :) |
| ISBN: | 9781452221861 1452221863 9780761912361 |
Staff View
MARC
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| 500 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a Includes bibliographical references | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 4 | |a Publicité / États-Unis | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising |z United States | |
| 650 | 4 | |a Advertising | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Jones, John Philip |e Sonstige |4 oth | |
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Record in the Search Index
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| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042964283 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)808342720 (DE-599)BVBBV042964283 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV042964283 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:54Z |
| institution | BVB |
| isbn | 9781452221861 1452221863 9780761912361 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028390150 |
| oclc_num | 808342720 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xviii, 346 p. :) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Sage Publications, Inc. |
| record_format | marc |
| spelling | Advertising organizations and publications a resource guide edited by John Philip Jones Thousand Oaks, Calif. Sage Publications, Inc. c2000 1 Online-Ressource (xviii, 346 p. :) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Publicité / États-Unis Publicité Reclame gtt Wirtschaft Advertising United States Advertising USA Jones, John Philip Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-7619-1236-3 Erscheint auch als Druck-Ausgabe 0-7619-1237-1 Erscheint auch als Druck-Ausgabe 978-0-7619-1237-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474162 Aggregator Volltext |
| spellingShingle | Advertising organizations and publications a resource guide BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Publicité / États-Unis Publicité Reclame gtt Wirtschaft Advertising United States Advertising |
| title | Advertising organizations and publications a resource guide |
| title_auth | Advertising organizations and publications a resource guide |
| title_exact_search | Advertising organizations and publications a resource guide |
| title_full | Advertising organizations and publications a resource guide edited by John Philip Jones |
| title_fullStr | Advertising organizations and publications a resource guide edited by John Philip Jones |
| title_full_unstemmed | Advertising organizations and publications a resource guide edited by John Philip Jones |
| title_short | Advertising organizations and publications |
| title_sort | advertising organizations and publications a resource guide |
| title_sub | a resource guide |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Publicité / États-Unis Publicité Reclame gtt Wirtschaft Advertising United States Advertising |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Publicité / États-Unis Publicité Reclame Wirtschaft Advertising United States USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474162 |
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