Trust the brand: corporate reputation management in private banking
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg [Germany]
Diplomica Verlag
2009
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Cover title Includes bibliographical references Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its k |
| Beschreibung: | 1 Online-Ressource (138 pages) |
| ISBN: | 9783836630580 3836630583 9783836680585 |
Internformat
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| 100 | 1 | |a Knipp, Verena A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Trust the brand |b corporate reputation management in private banking |c Verena A. Knipp |
| 264 | 1 | |a Hamburg [Germany] |b Diplomica Verlag |c 2009 | |
| 300 | |a 1 Online-Ressource (138 pages) | ||
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| 500 | |a Cover title | ||
| 500 | |a Includes bibliographical references | ||
| 500 | |a Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp | ||
| 500 | |a Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its k | ||
| 546 | |a Main text in English, with some German | ||
| 650 | 4 | |a Business / Management | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Corporate image |x Management | |
| 650 | 4 | |a Corporations |x Public relations | |
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| author_facet | Knipp, Verena A. |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:46Z |
| institution | BVB |
| isbn | 9783836630580 3836630583 9783836680585 |
| language | English |
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| spelling | Knipp, Verena A. Verfasser aut Trust the brand corporate reputation management in private banking Verena A. Knipp Hamburg [Germany] Diplomica Verlag 2009 1 Online-Ressource (138 pages) txt rdacontent c rdamedia cr rdacarrier Cover title Includes bibliographical references Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its k Main text in English, with some German Business / Management BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Corporate image Management Corporations Public relations http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=793150 Aggregator Volltext |
| spellingShingle | Knipp, Verena A. Trust the brand corporate reputation management in private banking Business / Management BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Corporate image Management Corporations Public relations |
| title | Trust the brand corporate reputation management in private banking |
| title_auth | Trust the brand corporate reputation management in private banking |
| title_exact_search | Trust the brand corporate reputation management in private banking |
| title_full | Trust the brand corporate reputation management in private banking Verena A. Knipp |
| title_fullStr | Trust the brand corporate reputation management in private banking Verena A. Knipp |
| title_full_unstemmed | Trust the brand corporate reputation management in private banking Verena A. Knipp |
| title_short | Trust the brand |
| title_sort | trust the brand corporate reputation management in private banking |
| title_sub | corporate reputation management in private banking |
| topic | Business / Management BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Corporate image Management Corporations Public relations |
| topic_facet | Business / Management BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Corporate image Management Corporations Public relations |
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