Strategic financial and investor communications: the stock price story
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2014
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 0415812054 0415812062 1135087164 9780203069516 9781135087166 |
Internformat
MARC
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| 100 | 1 | |a Westbrook, Ian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic financial and investor communications |b the stock price story |c Ian Westbrook |
| 250 | |a First published | ||
| 264 | 1 | |a London |b Routledge |c 2014 | |
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| 505 | 8 | |a "In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: The Stock Price Story, Ian Westbrook, principal of Australia's leading independent financial communication firm, argues just this: stock price is more a story than a number. This book sets out how to tell a corporate story, providing a guide through the fast-paced world of financial and investor communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and business media can't ignore"-- | |
| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Banks & Banking |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Communication / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Corporations / Investor relations |2 fast | |
| 650 | 7 | |a Corporations / Public relations |2 fast | |
| 650 | 7 | |a Public relations / Management |2 fast | |
| 650 | 7 | |a Stocks / Prices |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Corporations |x Public relations | |
| 650 | 4 | |a Corporations |x Investor relations | |
| 650 | 4 | |a Stocks |x Prices | |
| 650 | 4 | |a Business communication | |
| 650 | 4 | |a Public relations |x Management | |
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Datensatz im Suchindex
| _version_ | 1804174957388759040 |
|---|---|
| any_adam_object | |
| author | Westbrook, Ian |
| author_facet | Westbrook, Ian |
| author_role | aut |
| author_sort | Westbrook, Ian |
| author_variant | i w iw |
| building | Verbundindex |
| bvnumber | BV042744337 |
| collection | ZDB-4-NLEBK |
| contents | "In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: The Stock Price Story, Ian Westbrook, principal of Australia's leading independent financial communication firm, argues just this: stock price is more a story than a number. This book sets out how to tell a corporate story, providing a guide through the fast-paced world of financial and investor communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and business media can't ignore"-- Includes bibliographical references and index |
| ctrlnum | (OCoLC)875894800 (DE-599)BVBBV042744337 |
| dewey-full | 659.2/85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/85 |
| dewey-search | 659.2/85 |
| dewey-sort | 3659.2 285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Electronic eBook |
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| id | DE-604.BV042744337 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:39Z |
| institution | BVB |
| isbn | 0415812054 0415812062 1135087164 9780203069516 9781135087166 |
| language | English |
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| oclc_num | 875894800 |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Routledge |
| record_format | marc |
| spelling | Westbrook, Ian Verfasser aut Strategic financial and investor communications the stock price story Ian Westbrook First published London Routledge 2014 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: The Stock Price Story, Ian Westbrook, principal of Australia's leading independent financial communication firm, argues just this: stock price is more a story than a number. This book sets out how to tell a corporate story, providing a guide through the fast-paced world of financial and investor communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and business media can't ignore"-- Includes bibliographical references and index BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Banks & Banking bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business communication fast Corporations / Investor relations fast Corporations / Public relations fast Public relations / Management fast Stocks / Prices fast Wirtschaft Corporations Public relations Corporations Investor relations Stocks Prices Business communication Public relations Management Erscheint auch als Druck-Ausgabe, Hardcover 978-0-415-81205-4 Erscheint auch als Druck-Ausgabe, Paperback 978-0-415-81206-1 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=753441 Aggregator Volltext |
| spellingShingle | Westbrook, Ian Strategic financial and investor communications the stock price story "In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: The Stock Price Story, Ian Westbrook, principal of Australia's leading independent financial communication firm, argues just this: stock price is more a story than a number. This book sets out how to tell a corporate story, providing a guide through the fast-paced world of financial and investor communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and business media can't ignore"-- Includes bibliographical references and index BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Banks & Banking bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business communication fast Corporations / Investor relations fast Corporations / Public relations fast Public relations / Management fast Stocks / Prices fast Wirtschaft Corporations Public relations Corporations Investor relations Stocks Prices Business communication Public relations Management |
| title | Strategic financial and investor communications the stock price story |
| title_auth | Strategic financial and investor communications the stock price story |
| title_exact_search | Strategic financial and investor communications the stock price story |
| title_full | Strategic financial and investor communications the stock price story Ian Westbrook |
| title_fullStr | Strategic financial and investor communications the stock price story Ian Westbrook |
| title_full_unstemmed | Strategic financial and investor communications the stock price story Ian Westbrook |
| title_short | Strategic financial and investor communications |
| title_sort | strategic financial and investor communications the stock price story |
| title_sub | the stock price story |
| topic | BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Banks & Banking bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business communication fast Corporations / Investor relations fast Corporations / Public relations fast Public relations / Management fast Stocks / Prices fast Wirtschaft Corporations Public relations Corporations Investor relations Stocks Prices Business communication Public relations Management |
| topic_facet | BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Banks & Banking BUSINESS & ECONOMICS / Business Communication / General BUSINESS & ECONOMICS / Advertising & Promotion Business communication Corporations / Investor relations Corporations / Public relations Public relations / Management Stocks / Prices Wirtschaft Corporations Public relations Corporations Investor relations Stocks Prices Public relations Management |
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| work_keys_str_mv | AT westbrookian strategicfinancialandinvestorcommunicationsthestockpricestory |