Creative strategy in advertising: what the copywriter should know about the creative side of the business
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif.
Wadsworth Pub. Co.
1981
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| Subjects: | |
| Item Description: | Includes bibliographical references (pages 223-224) and index |
| Physical Description: | IX, 230 S. Ill. 24 cm |
Staff View
MARC
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| 264 | 1 | |a Belmont, Calif. |b Wadsworth Pub. Co. |c 1981 | |
| 300 | |a IX, 230 S. |b Ill. |c 24 cm | ||
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| 500 | |a Includes bibliographical references (pages 223-224) and index | ||
| 650 | 4 | |a Advertising copy | |
| 650 | 4 | |a Advertising layout and typography | |
| 650 | 4 | |a Advertising copy / Problems, exercises, etc | |
| 650 | 7 | |a Advertising copy |2 fast | |
| 650 | 7 | |a Advertising layout and typography |2 fast | |
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Record in the Search Index
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| author_facet | Jewler, A. Jerome |
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| bvnumber | BV042952007 |
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| format | Book |
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| id | DE-604.BV042952007 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:13:34Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028378109 |
| oclc_num | 931971427 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | IX, 230 S. Ill. 24 cm |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Wadsworth Pub. Co. |
| record_format | marc |
| spelling | Jewler, A. Jerome Verfasser aut Creative strategy in advertising what the copywriter should know about the creative side of the business A. Jerome Jewler Belmont, Calif. Wadsworth Pub. Co. 1981 IX, 230 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 223-224) and index Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc Advertising copy fast Advertising layout and typography fast |
| spellingShingle | Jewler, A. Jerome Creative strategy in advertising what the copywriter should know about the creative side of the business Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc Advertising copy fast Advertising layout and typography fast |
| title | Creative strategy in advertising what the copywriter should know about the creative side of the business |
| title_auth | Creative strategy in advertising what the copywriter should know about the creative side of the business |
| title_exact_search | Creative strategy in advertising what the copywriter should know about the creative side of the business |
| title_full | Creative strategy in advertising what the copywriter should know about the creative side of the business A. Jerome Jewler |
| title_fullStr | Creative strategy in advertising what the copywriter should know about the creative side of the business A. Jerome Jewler |
| title_full_unstemmed | Creative strategy in advertising what the copywriter should know about the creative side of the business A. Jerome Jewler |
| title_short | Creative strategy in advertising |
| title_sort | creative strategy in advertising what the copywriter should know about the creative side of the business |
| title_sub | what the copywriter should know about the creative side of the business |
| topic | Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc Advertising copy fast Advertising layout and typography fast |
| topic_facet | Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc |
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