Creative strategy in advertising: what the copywriter should know about the creative side of the business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Belmont, Calif.
Wadsworth Pub. Co.
1981
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (pages 223-224) and index |
| Beschreibung: | IX, 230 S. Ill. 24 cm |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042952007 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 151028s1981 a||| |||| 00||| eng d | ||
| 020 | |z 0534008248 |9 0534008248 | ||
| 035 | |a (OCoLC)931971427 | ||
| 035 | |a (DE-599)BVBBV042952007 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 100 | 1 | |a Jewler, A. Jerome |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Creative strategy in advertising |b what the copywriter should know about the creative side of the business |c A. Jerome Jewler |
| 264 | 1 | |a Belmont, Calif. |b Wadsworth Pub. Co. |c 1981 | |
| 300 | |a IX, 230 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages 223-224) and index | ||
| 650 | 4 | |a Advertising copy | |
| 650 | 4 | |a Advertising layout and typography | |
| 650 | 4 | |a Advertising copy / Problems, exercises, etc | |
| 650 | 7 | |a Advertising copy |2 fast | |
| 650 | 7 | |a Advertising layout and typography |2 fast | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028378109 | ||
Datensatz im Suchindex
| _version_ | 1804175267384524800 |
|---|---|
| any_adam_object | |
| author | Jewler, A. Jerome |
| author_facet | Jewler, A. Jerome |
| author_role | aut |
| author_sort | Jewler, A. Jerome |
| author_variant | a j j aj ajj |
| building | Verbundindex |
| bvnumber | BV042952007 |
| ctrlnum | (OCoLC)931971427 (DE-599)BVBBV042952007 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01102nam a2200325 c 4500</leader><controlfield tag="001">BV042952007</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">151028s1981 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0534008248</subfield><subfield code="9">0534008248</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)931971427</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042952007</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jewler, A. Jerome</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Creative strategy in advertising</subfield><subfield code="b">what the copywriter should know about the creative side of the business</subfield><subfield code="c">A. Jerome Jewler</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Belmont, Calif.</subfield><subfield code="b">Wadsworth Pub. Co.</subfield><subfield code="c">1981</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IX, 230 S.</subfield><subfield code="b">Ill.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 223-224) and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising copy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising layout and typography</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising copy / Problems, exercises, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising copy</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising layout and typography</subfield><subfield code="2">fast</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028378109</subfield></datafield></record></collection> |
| id | DE-604.BV042952007 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:13:34Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028378109 |
| oclc_num | 931971427 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | IX, 230 S. Ill. 24 cm |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Wadsworth Pub. Co. |
| record_format | marc |
| spelling | Jewler, A. Jerome Verfasser aut Creative strategy in advertising what the copywriter should know about the creative side of the business A. Jerome Jewler Belmont, Calif. Wadsworth Pub. Co. 1981 IX, 230 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 223-224) and index Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc Advertising copy fast Advertising layout and typography fast |
| spellingShingle | Jewler, A. Jerome Creative strategy in advertising what the copywriter should know about the creative side of the business Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc Advertising copy fast Advertising layout and typography fast |
| title | Creative strategy in advertising what the copywriter should know about the creative side of the business |
| title_auth | Creative strategy in advertising what the copywriter should know about the creative side of the business |
| title_exact_search | Creative strategy in advertising what the copywriter should know about the creative side of the business |
| title_full | Creative strategy in advertising what the copywriter should know about the creative side of the business A. Jerome Jewler |
| title_fullStr | Creative strategy in advertising what the copywriter should know about the creative side of the business A. Jerome Jewler |
| title_full_unstemmed | Creative strategy in advertising what the copywriter should know about the creative side of the business A. Jerome Jewler |
| title_short | Creative strategy in advertising |
| title_sort | creative strategy in advertising what the copywriter should know about the creative side of the business |
| title_sub | what the copywriter should know about the creative side of the business |
| topic | Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc Advertising copy fast Advertising layout and typography fast |
| topic_facet | Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc |
| work_keys_str_mv | AT jewlerajerome creativestrategyinadvertisingwhatthecopywritershouldknowaboutthecreativesideofthebusiness |