Research methods for business students:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow [u.a.]
Pearson
2016
|
| Edition: | 7. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturangaben |
| Physical Description: | XXVI, 741 Seiten Illustrationen 27 cm |
| ISBN: | 9781292016627 |
Staff View
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| adam_text | Titel: Research methods for business students
Autor: Saunders, Mark
Jahr: 2016
How to use this book xvi
Preface xxi
Contributors xxiii
Publisher s acknowledgements xxv
1 Business and management research, reflective
diaries and the purpose of this book 2
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 2
1.1 Introduction 2
1.2 The nature of research 4
1.3 Business and management research 5
1.4 The research process 11
1.5 Keeping a reflective diary or research notebook 11
1.6 The purpose and structure of this book 15
1.7 Summary 18
Self-check questions 19
Review and discussion questions 19
Progressing your research project: Starting your reflective
diary or notebook 20
References 20
Further reading 21
Case 1: Researching buyer-supplier relationships 22
Rosanna Cole
Self-check answers 23
2 Formulating and clarifying
the research topic 26
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 26
2.1 Introduction 26
2.2 Attributes of a good research topic 28
2.3 Generating and refining research ideas 31
2.4 Turning research ideas into research projects 42
2.5 Writing your research proposal 53
2.6 Summary 60
Self-check questions 60
Review and discussion questions 61
Progressing your research project: From research
ideas to a research proposal 61
References 62
Further reading 63
Case 2: Helpful but not required : A student
research proposal 64
Mark Saunders, Philip Lewis and Adrian Thornhill
Self-check answers 68
3 Critically reviewing the literature 70
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 70
3.1 Introduction 70
3.2 The critical review 72
3.3 Literature sources 83
3.4 Planning your literature search strategy 90
3.5 Conducting your literature search 93
3.6 Obtaining and evaluating the literature 102
3.7 Recording the literature 106
3.8 Using Systematic Review 108
3.9 Plagiarism 110
3.10 Summary H2
Self-check questions 112
Review and discussion questions 114
Progressing your research project: Critically reviewing
the literature 114
References 115
Further reading 116
Case 3: After the crisis: a systematic and critical review 117
David Denyer
Self-check answers 120
4 Understanding research philosophy
and approaches to theory development 122
Mark Saunders, Philip Lewis, Adrian Thornhill and
Alexandra Bristow
Learning outcomes 122
4.1 Introduction 122
4.2 The philosophical underpinnings of business
and management 124
4.3 Five major philosophies 135
4.4 Approaches to theory development 144
4.5 Summary 150
Self-check questions 152
Review and discussion questions 152
Progressing your research project: Heightening your
Awareness of your Research Philosophy (HARP) 153
References 157
Further reading 158
Case 4: Chinese tourists and their duty-free
shopping in Guam 159
Jenny Ma
Self-check answers 161
5 Formulating the research design 162
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 162
5.1 Introduction 162
5.2 Choice and coherence in research design 163
5.3 Methodological choice: the use of a quantitative,
qualitative or mixed methods research design 165
5.4 Recognising the purpose of your research design 174
5.5 Choosing a research strategy or strategies 177
5.6 Choosing a time horizon 200
5.7 Establishing the ethics of the research design 201
5.8 Establishing the quality of the research design 201
5.9 Taking into account your role as researcher 207
5.10 Summary 209
Self-check questions 209
Review and discussion questions 210
Progressing your research project: Deciding on your
research design 211
References 211
Further reading 214
Case 5: Managers challenges when dealing with change 215
Noelia-Sarah Reynolds
Self-check answers 217
6 Negotiating access and research ethics 220
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 220
6.1 Introduction 220
6.2 Issues associated with gaining traditional access 222
6.3 Issues associated with Internet-mediated access 226
6.4 Strategies to gain access 228
6.5 Research ethics and why you should act ethically 239
6.6 Ethical issues at specific stages of the research process 249
6.7 An introduction to the principles of data protection
and data management 261
6.8 Summary 263
Self-check questions 264
Review and discussion questions 265
Progressing your research project: Negotiating access
and addressing ethical issues 265
References 266
Further reading 267
Case 6: Chinese students interpretations of trust 268
Miriam Muethel
Self-check answers 269
7 Selecting samples 272
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 272
7.1 Introduction 272
7.2 Probability sampling 276
7.3 Non-probability sampling 295
7.4 Summary 304
Self-check questions 305
Review and discussion questions 307
Progressing your research project: Using sampling as
part of your research 308
References 308
Further reading 310
Case 7: Understanding and assessing economic
inactivity among Maltese female homemakers 310
Frank Bezzina and Vincent Cassar
Self-check answers 312
8 Using secondary data 316
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 316
8.1 Introduction 316
8.2 Types of secondary data and uses in research 318
8.3 Searching for secondary data 327
8.4 Advantages and disadvantages of secondary data 330
8.5 Evaluating secondary data sources 335
8.6 Summary 344
Self-check questions 344
Review and discussion questions 345
Progressing your research project: Assessing
the suitability of secondary data for your research 345
References 346
Further reading 348
Case 8: Values and behaviours for sustainable tourism 348
Susann Power
Self-check answers 350
9 Collecting primary data through
observation 354
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 354
9.1 Introduction 354
9.2 Participant observation 356
9.3 Structured observation 366
9.4 Internet-mediated observation 373
9.5 Observation using videography 376
9.6 Summary 380
Self-check questions 381
Review and discussion questions 381
Progressing your research project: Deciding on the
appropriateness of observation 382
References 382
Further reading 383
Case 9: Observing work-life balance in my own organisation 384
Amanda Lee and Sophie Mills
Self-check answers 386
10 Collecting primary data using semi-
structured, in-depth and group interviews 388
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 388
10.1 Introduction 388
10.2 Types of interview and their link to the purpose of
research and research strategy 390
10.3 When to use semi-structured and in-depth interviews 393
10.4 Data quality issues associated with semi-structured
and in-depth interviews 396
10.5 Preparing for semi-structured or in-depth interviews 401
10.6 Conducting semi-structured or in-depth interviews 404
10.7 Managing logistical and resource issues 414
10.8 Group interviews and focus groups 416
10.9 Telephone and Internet-mediated interviews 421
10.10 Summary 426
Self-check questions 427
Review and discussion questions 427
Progressing your research project: Using semi-structured,
in-depth or group interviews in your research 428
References 429
Further reading 430
Case 10: How do you network in your SME? 431
Mark Saunders, Philip Lewis and Adrian Thornhill
Self-check answers 434
11 Collecting primary data using questionnaires 436
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 436
11.1 Introduction 436
11.2 An overview of questionnaires 439
11.3 Deciding what data need to be collected 444
11.4 Designing the questionnaire 449
11.5 Delivering and collecting the questionnaire 474
11.6 Summary 481
Self-check questions 482
Review and discussion questions 484
Progressing your research project: Using questionnaires
in your research 485
References 485
Further reading 487
Case 11: Designing an attractive questionnaire for
the Pegasus Memorial museum 487
Marie Ashwin and Alan Hirst
Self-check answers 490
12 Analysing quantitative data 496
Mark Saunders, Philip Lewis, Adrian Thornhill and
Catherine Wang
Learning outcomes 496
12.1 Introduction 496
12.2 Preparing, entering and checking data 498
12.3 Exploring and presenting data 511
12.4 Describing data using statistics 527
12.5 Examining relationships, differences and trends
using statistics 532
12.6 Summary 553
Self-check questions 554
Review and discussion questions 556
Progressing your research project: Analysing your data
quantitatively 556
References 557
Further reading 558
Case 12: Predicting work performance 559
Celine Rojon
Self-check answers 562
13 Analysing qualitative data 566
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 566
13.1 Introduction 566
13.2 The nature of qualitative data 568
13.3 The nature of qualitative analysis 569
13.4 Preparing your data for analysis 572
13.5 Aids to help your analysis 575
13.6 Thematic Analysis 579
13.7 Template Analysis 587
13.8 Explanation Building and Testing 590
13.9 Grounded Theory Method 594
13.10 Narrative Analysis 500
13.11 Discourse Analysis 504
13.12 Content Analysis and quantifying qualitative data 608
13.13 Data Display and Analysis 513
13.14 Using CAQDAS 615
13.15 Summary 618
Self-check questions 619
Review and discussion questions 619
Progressing your research project: Analysing your
data qualitatively 620
References 620
Further reading 622
Case 13: The impact of share announcements on
market analysts behaviour 623
Catherine Cassell and Bill Lee
Self-check answers 625
14 Writing and presenting your
project report 628
Mark Saunders, Philip Lewis and Adrian Thornhill 628
Learning outcomes 628
14.1 Introduction 628
14.2 Undertaking writing 630
14.3 Structuring your project report 633
14.4 Writing reports for different audiences 652
14.5 Making the report s content clear and accessible 654
14.6 Developing an appropriate writing style 656
14.7 Meeting the assessment criteria 661
14.8 Writing a reflective essay or section 662
14.9 Oral presentation of the report 663
14.10 Summary 6677
Self-check questions 668
Review and discussion questions 668
Progressing your research project: Writing your
project report 668
References 669
Further reading 670
Case 14: Elena s research project write-up 670
Gail Clarkson
Self-check answers 672
Bibliography 674
Appendices
1 Systems of referencing 688
2 Calculating the minimum sample size 704
3 Random sampling numbers 706
4 Guidelines for non-discriminatory language 707
Glossary 710
Index 731
|
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| indexdate | 2025-02-20T06:41:27Z |
| institution | BVB |
| isbn | 9781292016627 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027803487 |
| oclc_num | 915574242 |
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| physical | XXVI, 741 Seiten Illustrationen 27 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Pearson |
| record_format | marc |
| spellingShingle | Saunders, Mark 1959- Lewis, Philip 1945- Thornhill, Adrian Research methods for business students Forschungsmethode (DE-588)4155046-8 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4066571-9 (DE-588)4006244-2 (DE-588)4066538-0 (DE-588)4069402-1 |
| title | Research methods for business students |
| title_auth | Research methods for business students |
| title_exact_search | Research methods for business students |
| title_full | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_fullStr | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_full_unstemmed | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_short | Research methods for business students |
| title_sort | research methods for business students |
| topic | Forschungsmethode (DE-588)4155046-8 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Forschungsmethode Wissenschaftliches Arbeiten Betriebswirtschaftliches Studium Wirtschaftswissenschaftliches Studium Betriebswirtschaftslehre |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027803487&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT saundersmark researchmethodsforbusinessstudents AT lewisphilip researchmethodsforbusinessstudents AT thornhilladrian researchmethodsforbusinessstudents |
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| Call Number: |
2000 QP 110 S257(7) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |
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